Category Clusters
The Webby Awards features over 100 categories, which are divided into 10 clusters.
- Connections
- Entertainment
- Features
- Interactive Advertising
- Living
- Marketplace
- Media
- Mobile
- Services
- Society
Connections
Categories of sites that connect people, create communities, and give individuals and small groups a vehicle for their expression and participation online.
categories:
- Blog - Culture/Personal
- Celebrity/Fan
- Community
- Guides/Ratings/Reviews
- Personal Web Site
- Podcasts
- Social/Networking
- Student
- Weird
Entertainment
Categories of sites that seek to touch our senses, fuel our minds and stimulate our experiences.
- Art
- Broadband
- Fashion
- Games
- Games-Related
- Humor
- NetArt
- Sports
Website Feature Categories
Categories that honor the individual pieces - the features - that make up a Web site.
categories:
- Best Copy/Writing
- Best Home/Welcome Page
- Best Navigation/Structure
- Best Practices
- Best Use of Animation or Motion Graphics
- Best Use of Photography
- Best Use of Typography
- Best Use of Video or Moving Image
- Best Visual Design - Aesthetic
- Best Visual Design - Function
Interactive Advertising
Categories honoring all forms of online advertising, including banner ads, rich media, e-mail marketing, branded content, and viral campaigns.
categories:
- Banner Singles
- Banner Campaigns
- Branded Content
- Email Marketing
- Game or Application
- Integrated Campaigns (Web, outdoor, TV, print, etc.)
- Mobile Advertising
- Online Campaigns (email, banner, website, etc.)
- Online Commercials
- Online Guerilla Marketing
- Rich Media Single: B to B
- Rich Media Single: B to C
- Rich Media Single: Non-Profit/Educational
- Rich Media Single: Promotional
- Viral Marketing
Living
Categories of sites that deal with everyday life, providing individuals with the tools and services needed to live and experience the world in their own way.
categories:
- Events
- Family/Parenting
- Health
- Lifestyle
- Religion and Spirituality
- Youth
Marketplace
Sites developed primarily to sell and market products and services online.
categories:
- Automotive
- Beauty and Cosmetics
- Blog-Business
- Consumer Electronics
- Corporate Communications
- Food and Beverage
- IT Hardware/Software
- Pharmaceuticals
- Professional Services
- Restaurant
- Retail
- Self-Promotion/Portfolio
Media
Categories of sites that provide media and information.
categories:
- Magazine
- Movie and Film
- Music
- News
- Newspaper
- Radio
- Television
Mobile
Mobile sites created specifically for cell phones and PDAs.
categories:
- Entertainment
- Gaming
- Listings & Updates
- Mobile Marketplace & Services
- News
- Social Networking
- Sports
Services
Categories of sites that allow real-world activities (job hunting, financial planning, travel booking) to be completed online.
categories:
- Banking/Bill Paying
- Employment
- Financial Services
- Insurance
- Real Estate
- Services
- Telecommunications
- Tourism
- Travel
Society
Categories of sites that empower and educate people, facilitate civic participation and enable learned pursuits.
categories:
- Activism
- Associations
- Blog-Political
- Charitable Organizations / Non-Profit
- Cultural Institutions
- Education
- Government
- Law
- Politics
- School/University
- Science
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