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WE CAN'T AFFORD TO IGNORE PAYWALLS

November 10, 2010 at The Hospital Club, London, England

In 2010, the Internet witnessed a resurgence of paywall pricing structures for many online publications, ranging from metered systems to programs in which no content free at all. In some cases, paying subscribers receive added benefits like exclusive content, the ability to chat with journalists directly, and redesigned sites to enhance the reading and interactive experience.

In contrast, The Guardian has chosen a different route for delivering their content, by making it more accessible via a Wordpress plugin allowing entire articles and other types of content to be embedded for free, alongside Guardian advertising. In addition, the Guardian features an open API content project for developers.

With two major publishers pursuing different strategies to monetize their online content, The Webby Awards is proud to feature Janine Gibson, Editor of guardian.co.uk and Robert Shrimsley, Managing Editor of FT.com in a debate about the pros and cons of erecting paywalls around content and news. Milo Yiannopoulos, Technology Columnist for Telegraph.co.uk will moderate the debate.

Milo Yiannopoulos
Milo

Milo Yiannopoulos is a technology columnist for Telegraph.co.uk who writes on technology and culture, specialising in privacy, piracy and the UK start-up scene. He has written extensively for the Telegraph and TechCrunch Europe on technology and entrepreneurialism, and contributes to Directors' Guild of America Quarterly (on the legislative challenges of copyright and digital piracy) and Wall Street Journal Europe. He also reviews books and blogs on religious and social affairs for The Catholic Herald.

Janine Gibson

Janine Gibson

Janine Gibson is editor of guardian.co.uk, the Guardian and Observer's network of websites, which attracts an average global audience of over 2m a day. Guardian.co.uk has won numerous awards including the webby for best newspaper on the web in 2005, 2006, 2007 and 2009, and the AOP award for digital publisher in 2010. Janine was previously responsible for the Guardian's Media, Education, Society and Technology sections.

Robert Shrimsley

Robert Shrimsley

Robert Shrimsley is managing editor of FT.com -- a role he took up in February 2009. Before that he was the news editor of the Financial Times. He has also been its chief political columnist and UK news editor. He also writes weekly columns in on the leader page and for the FT's weekend magazine.

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