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Social Media is everywhere. For example, if Facebook were a country, it would be the third largest in the world. With over 350 million (and counting) active users, Facebook is at the forefront of the social media landscape. While social media used to be dismissed as a recreational platform for the average user, it has catapulted into one of the most crucial tools for advertisers, brands, companies and organizations around the world. Social media feels literally inescapable in this day and age. But is it absolutely necessary? What makes it so vital to individuals and companies alike, and could you live without it? Isn't it overrated.

In the second installment of the Webby Debates, we welcome Gary Vaynerchuk of Wine Library TV and Paul Carr, columnist at Techcrunch.com to showcase the pros and cons of using social media in business, personal life, and otherwise. Laurie Segall of CNNMoney will moderate this timely issue.

Laurie Segall

Laurie Segall is the latest addition to CNNMoney's tech team where she covers social media, startups, and the latest news in the tech world. Before joining CNNMoney, she worked at CNN's breaking news desk and business unit.

Gary Vaynerchuk


New York Times bestselling author Gary Vaynerchuk is the star of WineLibraryTV.com, a video blog launched from his platform as Director of Operations of national industry retail giant Wine Library. Considered the rock star of wine, Gary's informed yet informal approach to wine appreciation has revolutionized the industry by demystifying wine for a new generation and empowering wine drinkers to trust their own palates. Gary leveraged social media tools to build the brand, and Wine Library TV attracted over 90,000 viewers daily, becoming the most downloaded podcast on iTunes in the Food category.

Gary has appeared on numerous national television programs as a wine and marketing expert, including Late Night with Conan O'Brien, The Ellen Degeneres Show, The Today Show, The Late Show with Jimmy Fallon, The Dr. Oz Show, The Big Idea with Donny Deutsch, CNN's Your $$$$, and CNBC's Power Lunch. In 2009, Gary was recognized as Innovator of the Year by Wine Enthusiast and featured in Decanter magazine's "Power List" of the 50 most influential people in wine. Additionally, AskMen.com listed Gary among the 49 Most Influential Men of 2009.

Paul Carr

Paul Carr

Paul Carr is a columnist for TechCrunch and author of the memoir "Bringing Nothing to the Party: True Confessions of a New Media Whore". He recently quit Twitter, Facebook, LinkedIn and half a dozen other social media services. He's managing just fine, thanks for asking.


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