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Contact: Gita Chandra, gita@mkpr.com
Patrick Kowalczyk, patrick@mkpr.com
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THE 11TH ANNUAL WEBBY AWARDS UNVEIL

FIRST-EVER MOBILE NOMINEES

Starting Today, Public Can Vote for
Favorite Mobile Content in The Webby People,s Voice Awards


www.webbyawards.com


www.peoplesvoice.webbyawards.com

New York, NY - (April 10, 2007) -Reflecting the unprecedented growth of the mobile Internet over the past year, The 11th Annual Webby Awards today unveiled nominees in three new categories recognizing achievement in sites designed specifically for mobile devices.

Nominees range from industry heavyweights like "Yahoo! Mobile Web" and "Maxim Mobile" to rising stars like "Thumbplay" and "Travelosa" to overseas breakouts like "OTTO-Mobile-Shop" (Germany) and "Rubbish Film Festival" (New Zealand). The fifteen nominees will compete in three categories: Listings & Updates, News & Entertainment, and Mobile Marketplace.

Hailed as the "OSCARS® of the Internet" by the New York Times, The Webby Awards is the leading international awards honoring Web sites, online film and video, interactive advertising, and mobile content. The new categories are presented with dotMobi, the company behind the first and only Internet address designed specifically for mobile phones.

The Webby Awards is presented by the International Academy of Digital Arts & Sciences, a 550-person judging academy whose members include, Vinton Cerf, R/GA's Bob Greenberg, "Simpson's" creator Matt Groening, Arianna Huffington, and Harvey Weinstein.

"Some of today's most exciting and innovative content is being created for mobile devices,"" said David-Michel Davies, executive director of The Webby Awards. "We're proud to be honoring the innovators setting the benchmarks for this emerging field."

Unlike other awards shows where only judges choose the winners, The Webby Awards also gives online fans around the world the chance to cast their own votes in the Webby Mobile People's Voice Awards presented by dotMobi. Mobile voting begins today on your phone at www.webbyawards.mobi and ends on April 27th.

"We're looking forward to finding out if the Academy and the public agree on which mobile nominees deserve their moment in the Webby spotlight," said Davies.

Winners will be announced on May 1st and honored at two star-studded ceremonies in New York City: The Webby Film & Video Awards on June 4th and The 11th Annual Webby Awards Gala on June 5th. Hosted by comedian Rob Corddry (Fox's The Winner, The Daily Show), the ceremonies will showcase both Webby and People's Voice winners delivering their own five-word speeches.

Nominees for the mobile awards are:

-- News and Entertainment

  • Maxim Mobile - http://mobile.maxim.com
  • Project Runway Wireless Website - http://wap.projectrunway.mlogic3g.com
  • Reuters - http://mobile.reuters.com
  • Mobile - http://Wap.premiere.com
  • GameJump the first mobile web portal offering free ad-supported mobile games and applications - http://wap.gamejump.com
-- Mobile Marketplace & Services
  • OTTO-Mobile-Shop - http://www.otto.mobi
  • Rubbish Film Festival - http://www.oursites.co.nz/rff
  • Mobile blogging; mobile dating and mobile ringtones - http://dada.mobi
  • Thumbplay: The Leading Online Retailer of Mobile Entertainment Content - http://www.thumbplay.com
  • Cisco Mobile - http://www.cisco.com/web/mobile/
-- Listings & Updates
  • The Weather Channel Mobile Web - http://weather.com
  • Ask Mobile - http://mobile.ask.com
  • Travelosa - http://Travelosa.mobi
  • Century 21 Mobile - http://mobile.century21.com
  • Yahoo! Mobile Web - http://www.yahoo.com
The 11th Annual Webby Awards received a record 8,000 entries from all 50 states and over 60 countries worldwide. A full list of all nominees can be found at www.webbyawards.com.

PricewaterhouseCoopers provides vote tabulation consulting for The Webby Awards.

For information on nominees in other Webby categories, including Websites, film and video, and interactive advertising, visit www.webbyawards.com.

About The Webby Awards:
Hailed as the "OSCARS® of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Web sites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 11th Annual Webby Awards received a record 8,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Adobe; The Creative Group; Verizon; AOL Video; dotMobi; Level3; Adweek; Fortune; Reuters; Variety; Wired; IDG: Brightcove; PricewaterhouseCoopers; 2advanced.Net; KobeMail and Museum of the Moving Image.

OSCAR® is a federally registered trademark of the Academy of Motion Picture Arts and Sciences. The Webby Awards and the International Academy of Digital Arts and Sciences are in no way affiliated with or sponsored by the Academy of Motion Picture Arts and Sciences or OSCAR®.

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