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Jenny Chang,jenny@mkpr.com
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"WEBBY IN MOTION" CONTEST GIVES VISUAL ARTISTS CHANCE

TO SHOWCASE WORK AT 12th ANNUAL WEBBY AWARDS


Contest Offers
Grand Prize Winner $10,000 and Trip to Webby Awards in NYC


www.webbyawards.com/adobe

New York (April 2, 2008) - The Webby Awards today kicked off their second annual "Webby In Motion" contest, giving visual artists worldwide a chance to create a video introduction and have it showcased at this year's Webby Awards Gala ceremony.

Webby In Motion is sponsored by Adobe Systems Incorporated because of the contest's ability to inspire creative and talented Web designers and developers to produce new engaging, interactive experiences. The grand prize winner will receive $10,000 and a trip to New York City to see their work presented during The 12th Annual Webby Awards on June 10, 2008.

Hailed as the "OSCARS® of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, online film and video, interactive advertising, and mobile content. Previous years' attendees have included Vice President Al Gore, music legend David Bowie, Prince, Arianna Huffington, and the founders of MySpace, Craigslist, and YouTube.

The Webby In Motion contest gives anyone equipped with Adobe® software and a unique vision the opportunity to produce the twenty-second videos that will be used to introduce category clusters during The 12th Annual Webby Awards ceremony. Each entry must be inspired by one of the following ten topics, with a premium placed on creative interpretation:

  • Connections (Blogs, Social Networking, etc.)
  • Entertainment (Art, Games, etc.)
  • Features (Best Visual Design, Best Home Page, etc.)
  • Living (Lifestyle, Health, etc.)
  • Marketplace (Automotive, Retail, etc.)
  • Media (Music, Film, etc.)
  • Services (Banking, Bill Paying, Travel, etc.)
  • Society (Activism, Politics, etc.)
  • Interactive Advertising
  • Mobile


A winning video will be selected for at least three of the ten category clusters. From these finalists, a grand prize winner will be selected to receive the special honor of attending the awards gala in New York City, including airfare and accommodations for two. The winner will also receive $10,000 cash; a copy of the Adobe Creative Suite® 3 Master Collection, a comprehensive creative environment that includes Adobe's award-winning design and development tools; and a one-year subscription to Stash DVD magazine - which will also interview the winner for a feature article.

To enter a video in the competition, designers can visit: www.webbyawards.com/adobe. Deadline for entries is May 10, 2008.

"This contest became an instant hit when we launched it last year," said David-Michel Davies, executive director of The International Academy of Digital Arts & Sciences and The Webby Awards. "Adobe's tools inspire exactly the kind of digital innovation and ingenuity that we celebrate at Webby Awards."

To view last year's Webby In Motion winning videos, visit: http://www.webbyawards.com/adobe.

The Webby Awards is presented by the International Academy of Digital Arts & Sciences, a global organization with over 550 members including musician David Bowie, Virgin Group founder Richard Branson, Internet inventor and Google Chief Internet Evangelist Vinton Cerf, "Simpsons" creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria.

* For more information on The Webby Awards, please visit http://www.webbyawards.com.

About The Webby Awards:
Hailed as the "OSCARS® of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Web sites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 12th Annual Webby Awards received a record 9,500 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Adobe; The Creative Group; .ORG; The Barbarian Group; Level3; Adweek; Fortune; Variety; Wired; IDG: Brightcove; PricewaterhouseCoopers; 2advanced.Net; KobeMail and Museum of the Moving Image.

OSCAR® is a federally registered trademark of the Academy of Motion Picture Arts and Sciences. The Webby Awards and the International Academy of Digital Arts and Sciences are in no way affiliated with or sponsored by the Academy of Motion Picture Arts and Sciences or OSCAR®.

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