Here are some tips to make sure that your fans tune into the Webby Awards Show live on June 13, 2011 on your Facebook page:
Issue a Press Release
Distribute the easy-to-use "We are Live-Streaming the Webbys" press release template to garner local or national press.
Update your Social Networks
Update your Facebook, Tumblr, Twitter, Blog, and LinkedIn pages with info about the Webby Awards broadcast on your Facebook page. Entice fans to tune in to view your 5-word acceptance speech.
Tune in and Tweet
Encourage your fans to Tweet as they are watching the live-stream, using the unique hashtag for the event itself (something like #WebbysLive or #Webbys2011, for example).
Engage your Fans
Ask your fans to spread the word about the live-stream on your Facebook page to their network of friends via Facebook and Twitter.
Ask your fans for suggestions for your 5-word acceptance speech.
Alert Your Network via E-Mail
Send a special email to your network of colleagues, vendors, friends, family, and customers to let them know about the live-stream.
Add in a line to the bottom of your email signature to make sure that everyone knows where and when to find the live-stream.
Pitch Your Favorite Blog or other media outlet
Pitch a story to social media reporters at your favorite outlets to gain further buzz for your live-stream event.
Engage blogs that are in your network and align with your interests to make them aware of the live-stream.
Throw a Party
Invite co-workers, friends and family to your own "Webby" party to watch the awards and celebrate your Webby and/or People's Voice win.