|
|
Here are some sure-fire ways to make sure the right people know about your Webby Awards nomination:Put a Webby Awards Nominee Logo on Your Web SiteTo download the logo, please go here. Devise a Public Relations planDon’t be shy about your Webby nomination. Now is the time to promote your nomination – and your success – by doing targeted outreach to a wide-variety of national, local and online media. Here are some tips of the trade: • Write and distribute a press release highlighting your nomination. We’ve got the national media covered, but you should target news sites and blogs that cover your category or industry, as well as your hometown media. • Pitch yourself for a feature story at pertinent media outlets. Use your Webby nomination as a news peg for the media to cover your success, growth, and future plans In all your media outreach, you’ll want to include the key facts about The Webby Awards, which you can find at Webby Award Fact Sheet. If media need official Webby press photos, videos, or additional media resources, you’ll find those in the Webby Press Room. Launch a People's Voice CampaignEncourage users, partners, employees, friends, family, and the general public to vote for your site in the People's Voice Awards by highlighting voting information in all of you Webby Awards activities. Tweeting Can Win You a People's Voice AwardThis year, The Webby Awards are making it easier than ever for your fans to share the news that they voted for you. After casting votes in People's Voice, fans can send automated Tweets to their followers encouraging them to vote in your category. The more you encourage your fans to build buzz on Twitter, the closer you'll come to delivering your five-word speech. Share with Your NetworkSend a special email to your network of colleagues, vendors, friends, family and customers to let them know about your nomination. Make your Webby Nomination a Centerpiece of Your Marketing PlanTake out an ad in a local or national newspaper or magazine, or add a Webby Award nominee logo to materials that you've already got in the hopper. Shine in Your Email SignatureHave your team highlight their Webby nomination in their email signatures. Brag to Your Favorite BlogThere are dozens of blogs that cover every industry. These online outlets are a great way to spread the word about your nomination. Update Your Social NetworksShare news about your nomination on Twitter, Facebook, Tumblr, Orkut, LinkedIn (and more!). It is a great way to way to share your Webby achievement and direct fans to your section of the People's Voice ballot. Spice Up Your Company and Personal BioAdding this honor to your company or personal bio will show potential customers and partners that your work is award-winning. |
