As a nominee for a Webby Award, you are also eligible to win a People's Voice Award.
Unlike other awards shows, The Webby Awards give the public an opportunity to decide who will take home a Webby. From now until April 28th, the public can cast votes in The Webby People's Voice Awards at http://webby.aol.com.
Now that you’re a nominee and in the running for a Webby People’s Voice Award, you need to make every day count! Voting runs from April 12th to April 28, 2011 and during this time, there are endless ways to boost your chances of winning.
Here are some great ways that you can attract votes and promote your site:
MAKE USE OF WEBBY DIGITAL ASSETS
The Webby Awards and LBi have created an arsenal of attention-grabbing page takeovers, logos, banners, site bugs and personalized HTML emails that you can use to plaster your site and social media networks. Many nominees take it a step further by creating their own customized banners. Case in point: 14th Annual Webby nominee "But You’re Like Really Pretty"'s banner starring the Jersey Shore’s Snooki.
TWEET, TWEET AND THEN RETWEET
On Twitter, use the hashtag #webbys to spread the word; all Tweets contain a link to your portion of the ballot and will mention your Twitter handle. And don't hesitate to start a little online feud like Anthony Bourdain did!
Keeping up on the Twitter action helps you two-fold: you get an up-to-the-minute sense of the standings (also more generally by searching for trending topic #webbys), and you can ReTweet your fans' votes to acknowledge their shout-outs, generate more buzz and direct more people to the competition. The more you Tweet, the more widely shared your direct voting link becomes, and the closer you get to winning a People's Voice Award.
REBLOG OUR TUMBLR POSTS
On our Webby Tumblr page, we love to highlight the best promotional campaigns launched by nominees and will feature daily digest snapshots of the People's Voice action, e.g. which races are tightest, who's in the lead, what categories are receiving the largest share of the votes, etc.
So let us know what you’re up to by emailing us here at email@example.com and don't forget to reblog to keep your fans up to date and remind them of how high the People's Voice stakes can get!
TAP INTO FRIENDS IN HIGH PLACES
Look no further than celebrities like Jim Carrey, Eddie Izzard, and Lance Armstrong, who have rallied their millions of followers to vote. Think of your friends in high places and how they might be able to support your campaign.
CREATE A “GET OUT THE VOTE” VIDEO
Webby nominees are among the smartest, funniest and most creative people in the world, so now is the time to use that talent and make a call-to-action video. Here are some prime examples of nominees going above and beyond to garner votes:
• Awkward Family Photo enlisted their grandparents to help get out the vote.
• FAIL Blog created an instructional video on how to vote.
• The Muppets gave behind-the-scenes commentary of their Webby-nominated "Bohemian Rhapsody" video.
• Current TV made a "Yes We Can" video to pump up their poll numbers.
• Reel To Red took over the marquee of the historic Cine El Rey cinema.
SHARE ON FACEBOOK
This year's Webby People's Voice features an integrated Facebook functionality, creating a personalized voting experience for your fans while also making it easier than ever to share their votes with others across the Internet! Make sure all of your Facebook posts should link to @thewebbyawards, which will get your post up on our wall and expand your campaign's scope.
NOTIFY YOUR FANS
Blog posts encouraging fans to vote are common practice and highly successful. This post on Boing Boing and this post on CuteOverload serve as two examples. Encourage your network to vote by distributing an email blast to your database and sending notes to members of your groups and pages on Facebook and other social networking sites. Don't forget to use your direct category URL so your fans can vote for you right away.
Shine in your email signature
Have your team highlight Webby People's Voice voting information in their email signatures.