Review for the Webby Awards

The Webby is the leading international award for online acheivement, as judged by the International Academy of Digital Arts and Sciences. Webby reviewers work directly in internet-related fields, and use their professional expertise to provide preliminary evaluations of entries.

Reviewer Application

The Webby Awards seeks Online Professionals and Experts to evaluate entries!

The 12th Annual Webby Awards seeks online professionals and 'Net experts to review Websites, Interactive Advertising and Online Film & Video entries.

Compensation? Yes. You can earn up to $350 for one round of reviews. Smaller assignments also available. Each review should take between five and fifteen minutes.

Read the Guidelines and other information provided above before completing this application.

1. Enter Contact Information:

(*) required fields

*First Name:
*Last Name:
Title:
Company:
*Email:
Instant Message:
*Telephone:
Fax:
*Address:
Address2
*City:
State:
*Zip/Country Code:
Province:
*Country:
*Computer:
*Browser:

2. Choose the number of entries you would like to review by February 1, 2008:

In order to help us more effectively manage the reviewing process, we offer compensation rates based on the level at which you commit to review. The larger your commitment, the higher your per-entry rate.

Select from the following levels:

Tera: $350 for 225 points*
Giga: $200 for 150 points*
Flex: $1 per point*

* The point system is simple:

4 Points for an Integrated Marketing Campaign
3 Points for Websites, Film & Video entries, Advertising Campaigns
1 Point for Advertising Singles

The points have been determined on the time it should take you to get through a review. A single banner ad takes significantly less time than a large Website or an Online Film, so it is worth only 1 point. An Integrated Marketing Campaign often includes a Website, banner ads and other media, so we award you 4 points for that review.

Choose your assignment carefully. You will not be able to change rates once the review process has begun.
Please note that you will have the option to sign up for a different level if you choose to participate in the second reviewing session.

You will be paid the full amount of your assignment as long as it is completed by February 1, 2008.
If you fail to complete your chosen assignment, you will be paid $1 for each point you have earned.

Choose Reviewer Assignment:

Please contact katherine@webbyawards.com if you have questions.

3. Enter Professional Qualifications

Qualified reviewers already have a job that's on or closely tied to the Internet. You know what makes a quality entry based on our criteria for Websites, Interactive Advertising or Online Film & Video. Describe the professional expertise that qualifies you to filter out the gems.

Please list specific positions, Websites, Advertising, and Online content contributions you've made as part of a web-related position.

Remember: Reviewers who choose the online film & video category do not need to have tech-oriented film experience. If you are a writer, actor, director or have other experience working on films -- online or offline -- you may be qualified to review this work.

*Qualifications:
*Resume:	Web link: or Upload file:

4. Select Category Clusters You Are Qualified to Review

(*) required fields

The Webby Awards will recognizes the best in Websites, Interactive Advertising, Online Film & Video, and Mobile in over 100 categories. Please select at least one category clusters below you feel qualified to review, and tell us your specific qualifications in the box provided below.

Examples of qualifications include subscriptions to relevant lists, hours spent online professionally or personally in that category cluster, related special project completed, etc. We prefer that those selecting Advertising entries have agency or advertising experience. Likewise, Film & Video reviewers should have significant experience working on or with films, either online or offline.

If you are qualified to review in multiple category clusters, select additional clusters and provide qualifications. If you are unsure of which cluster to select, consult the complete category definitions.

After you have identified your areas of expertise, complete the sample review below for the type of entry (Website, Film & Video or Interactive Advertising) you have signed up to evaluate.

Category Clusters

Websites

Living: Events, Family/Parenting, Health, Lifestyle, Religion and Spirituality, Youth
Services: Banking/Bill Paying, Employment, Financial Services, Insurance, Real Estate, Services, Telecommunications, Tourism, Travel
Society: Activism, Association, Blog-Political, Charitable Organizations/Non-Profit, Cultural Institutions, Education, Government, Law, Politics, School/University, Science
Media: Magazine, Movie and Film, Music, News, Newspaper, Radio, Television
Marketplace: Automotive, Beauty and Cosmetics, Blog-Business, Consumer Electronics, Corporate Communications, Food and Beverage, IT Hardware/Software, Pharmaceuticals, Professional Services, Restaurant, Retail, Self-Promotion/Portfolio
Connections: Blog-Culture/Personal, Celebrity/Fan, Community, Guides/Ratings/Reviews, Personal Web Site, Podcasts, Social/Networking, Student, Weird
Entertainment: Art, Broadband, Fashion, Games, Games-related, Humor, NetArt, Sports

Interactive Advertising

Banner Campaigns, Banner Singles, Branded Content, Email Marketing, Game or Application, Integrated Campaign, Mobile Advertising, Online Campaigns, Online Commercials, Online Guerilla Marketing, Rich Media Single: B to B, Rich Media Single: B to C, Rich Media Single: Non-Profit/ Educational, Rich Media Single: Promotional, Viral Marketing

Online Film & Video

Animation, Comedy: Individual Short or Episode, Comedy: Long Form or Series, Drama: Individual Episode, Drama: Series, Events and Live Broadcasts, Experimental, How-To and DIY, Music, News & Politics: Individual Episode, News & politics: Series, Public Service & Activism, Reality, Sports, Student, Technology, Travel, Variety, Viral

* Please select category clusters in order of interest and expertise.

*Category Cluster 1:
List your qualifications:

Category Cluster 2:
List your qualifications:

Category Cluster 3:
List your qualifications:

Example Review (Website)

Please submit a brief review of the sample entry below. Evaluate the work based on the Webby criteria, rating each criteria with a score of 1-10, highest score being a 10. Please take between 10 - 15 minutes to complete the review.

1. Review the entry.

Menupages.com
http://www.menupages.com/

2. Rate the entry.

On a scale of 1-10 (with 10 being sheer perfection) rate the site on the following criteria. Click on any of the criteria for a definition:

3. Give an Overall Score.

Content Content is the information provided on the site. It is not just text, but music, sound, animation, or video -- anything that communicates a sites body of knowledge. Good content should be engaging, relevant, and appropriate for the audience. You can tell it's been developed for the Web because it's clear and concise and it works in the medium. Good content takes a stand. It has a voice, a point of view. It may be informative, useful, or funny but it always leaves you wanting more.
Structure & Navigation Structure and navigation refers to the framework of a site, the organization of content, the prioritization of information, and the method in which you move through the site. Sites with good structure and navigation are consistent, intuitive and transparent. They allow you to form a mental model of the information provided, where to find things, and what to expect when you click. Good navigation gets you where you want to go quickly and offers easy access to the breadth and depth of the site's content.
Visual Design Visual design is the appearance of the site. It's more than just a pretty homepage and it doesn't have to be cutting edge or trendy. Good visual design is high quality, appropriate, and relevant for the audience and the message it is supporting. It communicates a visual experience and may even take your breath away.
Interactivity Interactivity is the way that a site allows you to do something. Good interactivity is more than a rollover or choosing what to click on next; it allows you, as a user, to give and receive. It insists that you participate, not spectate. It's input/output, as in searches, chat rooms, e-commerce and gaming or notification agents, peer-to-peer applications and real-time feedback. It's make your own, distribute your own, or speak your mind so others can see, hear or respond. Interactive elements are what separates the Web from other media. Their inclusion should make it clear that you aren't reading a magazine or watching TV anymore.
Functionality Functionality is the use of technology on the site. Good functionality means the site works well. It loads quickly, has live links, and any new technology used is functional and relevant for the intended audience. The site should work cross-platform and be browser independent. Highly functional sites anticipate the diversity of user requirements from file size, to file format and download speed. The most functional sites also take into consideration those with special access needs. Good functionality makes the experience center stage and the technology invisible.
Overall Experience Demonstrating that sites are frequently more -- or less than the sum of their parts, the overall experience encompasses content, structure and navigation, visual design, functionality, and interactivity, but it also includes the intangibles that make one stay or leave. One has probably had a good overall experience if (s)he comes back regularly, places a bookmark, signs up for a newsletter, participates, emails the site to a friend, or stays for a while, intrigued.
4. Write a brief review. In the text box provided, please write a short review of the work, highlighting any unique features or glaring trouble spots. Please read a Sample Review before you begin.

Example Review (Interactive Advertising)

1. Review the entry.

Yahoo!'s Alex Bogusky Trade Ad
http://public.yahoo.com/~maureen/cpb_LREC.html

2. Rate the entry.

On a scale of 1-10 (with 10 being sheer perfection) rate the work on the following criteria. Click on any of the criteria for a definition:

3. Give an Overall Score.

Creativity Most award-winning interactive advertising employs a superior level of creativity. Judging the creativity of an entry focuses on a handful of elements including content, design, technological innovation, and the unique nature of the underlying idea. It includes taut writing, smartly selected music, ingenious sound design, and the relevant use of animation, or video -- anything that communicates a creative marketing message. Winning creativity often marks advertising that is engaging and relevant. Advertising that has resonance and a point of view. It may be informative, useful, funny, or technically mind-blowing but overall it always leaves you wanting more.
Integration How well the work is implemented in the medium? Can you fully experience the quality of the work, or are there technical or media specific issues preventing you from experiencing it to its fullest? Does the work successfully integrate animation, sound or video to enhance its message? If the Interactive Advertising is part of a bigger integrated campaign, how well does it do its job? Unlike print or television, interactive advertising is unique becasuse it creates a direct interactive experience with the consumer. Does the work succeed as a piece of online advertising by integrating technology, innovation and an integrated marketing message?
Overall Experience Demonstrating that the entry be frequently more -- or less than the sum of their parts, the overall experience encompasses creativity, content, structure, visual design, functionality, and interactivity, but it also includes the intangibles that make one respond. One has probably had a good overall experience if (s)he is intrigued and moved to click through.
4. Write a brief review. In the text box provided, please write a short review of the work, highlighting any unique features or glaring trouble spots. Please read a Sample Review before you begin.

Example Review (Online Film & Video)

1. Review the entry.

Comedy Central's Honesty
http://www.webbyawards.com/webbys/video.php?id=9579

2. Rate the entry.

On a scale of 1-10 (with 10 being sheer perfection) rate the work on the following criteria. Click on any of the criteria for a definition:

3. Give an Overall Score.

Concept & Writing The strength of the concept and writing being evaluated respective to the category entered. Is the story or concept unique? Is the storytelling or narrative coherent and does it hold your attention? Does the writing have resonance and stay with you long after viewing it? Determing the quality of Concept & Writing considers all the elements that go into the creative process and how successfully the original idea is communicated.
Quality of Craft Determing the Quality of Craft focuses on the filmmaking process and technical execution. This includes the appearance and quality of the captured image, editing, the sound design and audio integration, the performances, lighting, and all the aspects that account for a memorable viewing experience. This is of course relevant to the category entered. For example, entries in the Student and Viral categories will be held to different standards than those in other categories. Quality of Craft means more than just a pretty looking film or video and it doesn't necessitate that it be cutting edge or trendy.
Integration How well the work is implemented in the medium. Can you fully experience the quality of the work, or are there technical or media specific issues preventing you from experiencing it to its fullest?
Overall Experience Demonstrating that the film or video be frequently more -- or less than the sum of their parts, the overall experience encompasses content, structure, visual design, functionality, and interactivity, but it also includes the intangibles that make one respond. One has probably had a good overall experience if (s)he is intrigued and moved to return to view more.
4. Write a brief review. In the text box provided, please write a short review of the work, highlighting any unique features or glaring trouble spots. Please read a Sample Review before you begin.

Review for the Webby Awards

Reviewer Application

The Webby Awards seeks Online Professionals and Experts to evaluate entries!

1. Enter Contact Information:

2. Choose the number of entries you would like to review by February 1, 2008:

Choose Reviewer Assignment:

3. Enter Professional Qualifications

4. Select Category Clusters You Are Qualified to Review

Category Clusters

Websites

Interactive Advertising

Online Film & Video

Example Review (Website)

1. Review the entry.

2. Rate the entry.

3. Give an Overall Score.

4. Write a brief review.

Example Review (Interactive Advertising)

1. Review the entry.

2. Rate the entry.

3. Give an Overall Score.

4. Write a brief review.

Example Review (Online Film & Video)

1. Review the entry.

2. Rate the entry.

3. Give an Overall Score.

4. Write a brief review.