New York Observer reporter Gillian Reagan will conduct the discussion about branded comedy as it's being used by advertisers and agencies, with speakers Douglas Scott, President of OgilvyEntertainment; Jennifer Kavanagh, VP Digital & New Media at Oxygen; and Steve Wax, Managing Partner at Campfire Media.
Break - 15 minutes
Fireside Chat with Lloyd Braun 3:45-4:45
David-Michel Davies, Executive Director of the Webby Awards, will interview LLoyd Braun, Co-founder of BermanBraun and former Chairman of ABC Entertainment Television Network and Head of Yahoo! Media Group. Hear first-hand about his experience.
Break - 15 minutes
Branded Entertainment Screening 5pm
A curated showing of the most recent and outstanding branded videos online
