2008 Summit Topics & Schedule
See below for a list of 2008's topics and speakers.
Have a suggestion for topics or speakers to be included in 2009? Contact Emily Warren - Emily at IADAS dot Net - with your suggestions.
Tuesday, October 21
Welcome Reception and Cocktails (6:00 PM)
All WebbyConnect attendees are invited to join fellow guests, speakers and Academy Members at the beautiful Ritz-Carlton, Laguna Niguel for an opening night cocktail reception. With three days of spirited debate ahead, it's the perfect opportunity to jumpstart the discussions.Location: Observation Deck
Wednesday, October 22
Breakfast (8:00 AM)
Location: Pacific Promenade Lawn
A Hard Reset for Hollywood (9:00 AM)
While the 'Net has driven innovation and change in dozens of industries -- Real Estate, Finance, and News to name just a few -- Hollywood has been slower to participate. But thanks to disruptive innovations from devices like the SlingBox, Internet-launched TV shows like TMZ and even industry sites like Hulu, Hollywood is finally being forced to adapt. Hear from the innovators driving the industry to face the future.Location: Pacific Promenade
Keynote Address / Arthur Sulzberger, Jr. (10:15 AM)
Chairman and Publisher, The New York TimesArthur Sulzberger, Jr. was named chairman of The New York Times Company on October 16, 1997. As the Company's senior executive, he is responsible for its long-term business strategy. Mr. Sulzberger, who became publisher of The New York Times in 1992, continues to run the Company's flagship enterprise on a day-to-day basis. Over the past decade, he has shaped and implemented innovative print, broadcast and online initiatives that are enabling the Company to compete successfully in the 21st century global media marketplace.
Location: Pacific Promenade
Your Online, Web-Grown Green Market (11:30 AM)
Some would argue that "Green" has turned into an empty marketing buzzword, but some clever marketers have combined the openness and reach of the Internet with the spirit and practices of being green to build successful marketing campaigns. Uncover the methods of some of the most accomplished "green Web" marketing leaders and learn how to effect change and improve your business and brand at the same time.Location: Pacific Promenade
Building An Overnight Web All-Star (12:30 PM)
Several new sites have taken the Web by storm, such as Tumblr and Muxtape, offering products and platforms similar to those we've seen before. What sets them apart is their "overnight" stardom online. How do they differentiate themselves from sites with similar business models? Which marketing methods work best? Hear the answers to this and more from and learn to turn your big idea into a web phenomenon.Location: Pacific Promenade
Lunch (1:30 PM)
Location: Pacific Promenade Lawn
WebbyConnect Summit Dinner (7:30 PM)
Join fellow Summit attendees and speakers on the scenic Dana Point Lawn for a sunset dinner in grand Webby style. Swap stories about your afternoon surf lesson successes or continue the conversations from earlier in the day.
Location: Dana Point Lawn
Thursday, October 23
Breakfast (8:00 AM)
Location: Pacific Promenade Lawn
Sweeps Week: Every Week Online (9:00 AM)
While Fortune 500's like GM increasingly shift their advertising budgets online, TV upfronts continue to do well because the medium is still one of the few places where advertisers can aggregate millions of eyeballs all at once. Or is it? Learn from the experts how to aggregate an online audience with the same impact.Location: Pacific Promenade
Your Business is Their Business (10:15 AM)
From citizen reporting and online voting to user-generated advertising, the Web's "Open Beats Closed" mantra has radically shifted where content comes from, how it's delivered, and how credible it's deemed by an audience. How do businesses seize this power of the people and maintain control? Hear from those at the forefront of using the Net's open platform to improve their business.Location: Pacific Promenade
Internet Dark Arts: The Underbelly (11:30 AM)
Splogs, Affiliate Marketing, Fake YouTube Videos, Fleecing Ads, Google Rankings, and Domain Squatting. These are the compenents of the underbelly of the web, the often mysterious techniques used creatively in viral ads and implemented by individuals and big brands alike. Ever wonder what these business models are? Hear from some of the experts who have mined this field and learn about this dark art of the Web.Location: Pacific Promenade
Lunch (12:30 PM)
Location: Pacific Promenade Lawn
Designers and Their Elastic Minds (1:30 PM)
Artists, designers and innovators from the MoMA's unprecedented Design and the Elastic Mind exhibit will give a glimpse into their work and discuss the future of design in an era of abundant information, instant data access and momentous technological breakthroughs. Get a unique view inside the minds of some of the most innovative figures in design and interaction.Location: Pacific Promenade
WebbyConnect Laguna BBQ (7:45 PM)
After a full day of panel discussions, it's your chance to unwind at the informal WebbyConnect Laguna BBQ at the Ritz-Carlton. With an unhindered view overlooking the ocean, it's the perfect venue to cap off the spirited Wednesday session.Location: Terrace Salon & Balcony
Webby Geekout
Challenging questions. No lame prizes. Open Bar. It's Webby Geekout Trivia night! All of the questions are lovingly designed to test your 'Net IQ.' So drink up and think up and get your nerd on. The winning team will NOT be disappointed.Location: Terrace Salon
Friday, October 24
Breakfast (8:00 AM)
Location: Pacific Promenade Lawn
The Never Ending Online Story (9:00 AM)
Successful extended brand experiences harness the power of online communities through participation in rich alternate reality games, bonus content TV tie-ins, and ingenious mobile campaigns that are among the stickiest advertising around. Learn how to engage your audience like never before from the expert minds behind the award-winning Year Zero for Nine Inch Nails, A World Without Oil, and more.Location: Pacific Promenade
Future of a Measured World (10:15 AM)
How is innovation in online measurement changing our world? This panel will explore the financial, technological and ethical impact of a world increasingly dependent on real-time metrics that change what we read, how products are marketed, and where marketing budgets are spent.Location: Pacific Promenade
The Future in Your Pocket (11:30 AM)
With all the talk around Q Codes, 3G phones, location-based services, GPS mapping, and, RFID's, how do we separate the impossible from the probable? Glimpse into the future of the mobile Web from the pioneering minds making it happen – before it happens.Location: Pacific Promenade
Summit Speakers Include:
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- Nina Bhatti
- Principal Scientist,
HP Labs
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- Susan Bonds
- President / CEO,
42 Entertainment - 2008 Webby Winner
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- Andy Cohen
- Senior Vice President / Production & Programming,
Bravo
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- Jackie Danicki
- Director of Marketing, Qik
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- Mark D'Arcy
- Chief Creative Officer,
Time Warner Global Media Group
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- David-Michel Davies
- Executive Director, The Webby Awards
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- Ken Eklund
- Writerguy
- Creator, World Without Oil
- 2008 Webby Nominee
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- Arlene Fairfield
- Principal, Global Change Network
- Founder, DDB BIG
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- Peter Frankfurt
- Creative Director and Managing Partner, Imaginary Forces
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- Matt Freeman
- CEO, GoFish
- 2008 Webby WInner
- Academy Member
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- Mike Geiger
- Chief Digital Officer, Goodby, Silverstein & Partners
- 2008 Webby Winner
- Academy Member
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- David Gensler
- Co-Founder and President, Keystone Design Union
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- Rob Giampietro
- Vice President, AIGIA/NY
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- Virgil Griffith
- Founder, Wikiscanner
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- Amy B. Harris
- Writer / Producer
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- Virginia Heffernan
- Columnist, The New York Times Magazine
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- Graham Hill
- Founder, TreeHugger.com
- Vice President / Interactive Media, Planet Green
- 2007 Webby Winner
- Academy Member
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- Jason Hirschhorn
- President, Sling Media Entertainment Group
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- Xeni Jardin
- Co-Editor, BoingBoing; Host & Executive Producer, BoingBoing TV
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- David Karp
- Founder, Tumblr
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- Steve Kirsch
- Founder, Chairman / Abaca
- 2008 Webby Winner
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- Aaron Koblin
- Google Creative Lab
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- Jane Levere
- Freelance Journalist
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- Adam Lowry
- Co-Founder & Chief Greenskeeper / Method Products, Inc.
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- Betsy Morgan
- CEO, HuffingtonPost
- 2008 Webby Winner
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- Justin Ouellette
- Founder, Muxtape
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- Jamie Pallot
- Editorial Director, CondeNet
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- Aaron Patzer
- Founder and CEO, Mint
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- David Pescovitz
- Co-Editor, BoingBoing
- Research Director, Institute for the Future
- 2006 Webby Winner
- Academy Member
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- John Poisson
- Founder and CEO, Tiny Pictures
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- Lenn Pryor
- VP Product Marketing / Services and Software, Nokia
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- Dr. Vicki Rabenou
- Chief Measurement Officer, TruMedia Technologies
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- Scott Roesch
- Vice President / General Manager, Atom.com
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- Nicolas Roope
- Creative Partner, POKE London
- 2008 Webby Winner
- Academy Member
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- Roy Sekoff
- Founding Editor, Huffington Post
- Academy Member
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- Tim Shey
- Co-Founder / Head of Entertainment Programming, Next New Networks
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- Arthur Sulzberger Jr.
- Chairman and Publisher, The New York Times
- 2008 Webby Winner
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- Iain Tait
- Creative Partner, POKE London
- 2008 Webby Winner
- Academy Member
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- Joan Walsh
- Editor in Chief, Salon.com
- 2007 Webby Nominee
- Academy Member
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- Michael Zimbalist
- Vice President / Research & Development Operations, The New York Times
- 2008 Webby Winner
