Summit Topics
From Adicolor videos to Nike's Rockstar Workout, marketers are inventively discovering the harmony between entertainment and the opportunity to sell. Branded content is quickly becoming the only way to market to the next generation of consumers. Learn the ins-and-outs of immersive marketing from the world's leading practitioners.
Is the wisdom of the masses a better authority than the qualified few? Or is an expert opinion best? Today this conflict -- between the experts and the wisdom of crowds -- plays out on the Web every day. Encyclopedia Britannica vs. Wikipedia or The New York Times vs. Digg. Which is the wave of the future?
- Garrett Camp
- Nan-Kirsten Forte
- Catherine Levene
- Jamie Pallot (Moderator)
- Joshua Schachter
Profound advancements in interactive media - technology's very own black swans -- have led to historical changes in how we use the Web, view entertainment, and communicate with each other. The impact and influence of Google, Skype and YouTube have set immediate and lasting standards for an entire evolutionary phase of interactive media. What are the next big ideas and how can we spot significant industry changes before they become standards? And will you benefit from being ahead of the curve? What happens to your business if you arrive too late to the game?
Co-Founder, Editor in Chief of The Huffington Post
Arianna Huffington is the co-founder and editor-in-chief of The Huffington Post, a nationally syndicated columnist, and author of eleven books. She is also co-host of "Left, Right & Center," public radio's popular political
roundtable program. In May 2005, she launched The Huffington Post, a news and blog site that has quickly become one of the most widely read, linked to, and frequently-cited media brands on the Internet.
Social-networking sites have spawned a double standard of privacy; while we are comfortable baring personal details, photos, videos, and thoughts to the world, we expect a high level of privacy-protection from the organizations that facilitate these connections. What defines the current double standard? Is this openness a positive evolution to our society, or will it go too far?
Digital Graffiti, Micro-payments and Mobile Matchmaking: The New Trends and Technologies shaping the future of mobile. Learn what is real and what is hype, and how to tell the difference.
Political campaigns rely on a bevy of media, increasingly rooted on social networking sites like Facebook, Myspace and YouTube. What influence will the explosion in online campaigning have on American voters? Or, more importantly, what influence will the American voters have on the campaigns? What is to be learned from the evolution of political messaging and dialogue?
As comedy pushes the limits on appropriateness and vulgarity on television, the Internet is becoming a censor-free haven for comedy's greatest innovators. Unhindered by the FCC and MPAA, online comedy is a daring channel of communication favored by budding filmmakers and advertisers. Learn how to harness this energy without going too far.
- Jason Marks
- Sean Mills (Moderator)
- Lou Wallach
- Rick Webb
Internet black-belts must learn to harness the creative energy of their fans and detractors alike. User-generated content gives a voice to all advocates and critics, whether you like it or not, and they are not shy about their opinions. Hear expert strategies and tactical insights on how to do everything from launch a no-budget marketing campaign to staving off a user-generated PR attack.
The "Consumer Conversation" still starts with good PR. Learn how to implement tried-and-true PR tactics in a world of blogs and New-Media, and explore the race for the hearts and minds of your audience.
Internet Co-Inventor, Chief Internet Evangelist, Google
Widely known as a "Father of the Internet," Vint is the co-designer with Robert Kahn of TCP/IP protocols and basic architecture of the Internet. In 1997, President Clinton recognized their work with the U.S. National Medal of Technology. In 2005, Vint and Bob received the highest civilian honor bestowed in the U.S., the Presidential Medal of Freedom. It recognizes the fact that their work on the software code used to transmit data across the Internet has put them "at the forefront of a digital revolution that has transformed global commerce, communication, and entertainment.
Featuring Over 30 Industry Leaders Including:
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- Spencer Ante
- Department Editor, Computers, Businessweek
- Academy Member
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- Nicke Bergstrom
- Co-Founder/Creative Director, Farfar, Sweden
- 2007 Webby Winner
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- Aileen Budow
- VP, Digital Media, MTV Networks Entertainment Group
- 2007 Webby Winner
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- Gerry Byrne
- Founder/Partner, Fidelis Global Enterprises LLC
- Academy Vice-Chairman
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- Garrett Camp
- Founder, Chief Product Officer, StumbleUpon
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- Vinton Cerf
- Chief Internet Evangelist, Google
- Internet Co-Inventor
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- David-Michel Davies
- Executive Director, The Webby Awards
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- MIchael Eisner
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- Caterina Fake
- Co-Founder, Flickr
- 2007 Webby Winner; Academy Member
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- Ricardo Figueira
- Creative Director, AgênciaClick, Brazil
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- Nan-Kirsten Forte
- Executive Vice-President, Consumer Services at WebMD
- 2007 Webby Award Winner
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- Shawn Gold
- Head of Marketing & Content Development, MySpace.com
- Academy Member
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- Steve Grove
- Head of News and Politics, YouTube
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- Beth Higbee
- Senior Vice President, Scripps Network Emerging Ventures
- 2007 Webby Awards Winner; Academy Member
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- Arianna Huffington
- Co-Founder, Huffington Post
- 2006 Webby Winner
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- Teressa Iezze
- Editor, Creativity Magazine
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- Rei Inamoto
- Global Creative Director, AKQA
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- Catherine Levene
- Chief Operating Officer, Daily Candy
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- Amanda Kelso
- Executive Producer, Head of Production for Digital, Bartle Bogle Hegarty, New York
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- Jason Marks
- Vice President of Programming and Development, Heavy Networks
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- Michael Maslansky
- President, Luntz, Maslansky Strategic Research
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- Rob Master
- U.S. Director of Marketing, Skin, Unilever
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- Tommy Means
- Partner, Creative Director, Mekanism
- Academy Member
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- Sean Mills
- President, The Onion
- Academy Member
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- Viveca Novak
- Deputy Director, Annenberg Political Fact Check
- 2007 Webby Winner
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- Frank Nuovo
- Creative Director, Vertu for Nokia
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- Jamie Pallot
- Editorial Director, CondéNet
- 2006 Webby Winner
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- David Pescovitz
- Co-Editor, BoingBoing
- Research Director, Institute for the Future
- 2006 Webby Winner; Academy Member
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- Andrew Rasiej
- Founder, Personal Democracy Forum, TechPresident.com
- Academy Member
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- David Rudolph
- Entrepreneur; SVP of Strategy and New Products, Turner Broadcasting System, Inc.
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- Joshua Schachter
- Founder, del.icio.us
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- Biz Stone
- Co-Founder, Twitter
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- Karen Tumulty
- National Political Correspondent, TIME Magazine
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- Lou Wallach
- SVP, Original Programming - Television & Digital Development, Comedy Central
- 2007 Webby Winner
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- Rick Webb
- Co-Founder, CEO, Barbarian Group
