Category Definitions

The Webby Awards accept four types of entries: Websites, Interactive Advertising, which includes banners, viral, branded content and more; Online Film & Video, premiering on the Web including Comedy, Live Events, Music and more; and Mobile, which recognizes the emerging category of Mobile Websites.

• Websites
• Interactive Advertising
• Online Film & Video
• Mobile

Websites

The Webby Awards recognizes outstanding Websites in 65+ categories. A Website may be entered into multiple categories if appropriate. Sites entered into multiple categories will be reviewed separately for each category entered. Websites entered into more than one category may win multiple awards.

The categories are as follows, click on the category to see a full definition.

Categories

Activism Art Associations Automotive Banking/Bill Paying Beauty and Cosmetics Blog - Business Blog - Culture/Personal* Blog - Political Broadband Celebrity/Fan Charitable Organizations / Non-Profit Community Consumer Electronics Corporate Communications Cultural Institutions Education Employment Events Family/Parenting Fashion

Financial Services Food and Beverage Games Games-related Government Guides/Ratings/Reviews Health Humor Insurance IT Hardware/Software Law Lifestyle Magazine Movie and Film Music NetArt* News Newspaper Personal Web Site* Pharmaceuticals Podcasts

Politics Professional Services Radio Real Estate Religion and Spirituality Restaurant Retail School/University Science Self-Promotion/Portfolio Services Social/Networking Sports Student* Telecommunications Television Tourism Travel Weird* Youth

Features Categories

To enter a specific feature or component of your Website, you may choose from the categories below. You may enter multiple Features categories.

Best Copy/Writing Best Home/Welcome Page Best Navigation/Structure Best Practices Best Use of Animation or Motion Graphics Best Use of Photography Best Use of Typography Best Use of Video or Moving Image Best Visual Design - Aesthetic Best Visual Design - Function

*denotes $125 categories.

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

Activism

Sites facilitating political change, social movement, human rights, public education and reform, or revolution. 

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Art

Sites primarily to display or promote art of any medium, art galleries, art auctions or content focused on art criticism or the art world.  

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Associations

Sites for industry or trade associations or groups. 

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Automotive

Sites providing information or commerce for the automotive industry, including sites for auto makers, current car models, auto dealers (new or used), new cars for sale, used cars, car parts or accessories, car culture or car customizing. 

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Banking/Bill Paying

Sites providing online consumer banking and bill paying services or other consumer related saving and lending services. 

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Beauty and Cosmetics

Sites promoting beauty and cosmetic-related products, health and beauty aids, hair and makeup products, skincare, and commentary or content related to any of the above. 

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Blog - Business

Sites that serve as weblogs or online journals for professional and business related topics.  

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Blog - Culture/Personal

Sites created by individuals or groups that serve as weblogs or online journals for cultural or personal topics. 

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Blog - Political

Sites that serve as weblogs or online journals for political and civic oriented topics. 

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Broadband

Sites fully integrating bandwidth-intensive interactive content. This content may include video, animation, and like dynamic elements that bring the computer, television, radio and film one step closer to convergence. 

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Celebrity/Fan

Sites focused on celebrating, promoting or honoring celebrities, personalities, bands, athletes, movie actors, or other people of note. 

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Charitable Organizations / Non-Profit

Sites for charities and charitable organizations whose primary purpose is helping people or other worthy causes. 

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Community

Sites creating and facilitating online community, connectedness and/or communication around shared interests. These sites can target either a broad-based or niche audience. 

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Consumer Electronics

Sites marketing or promoting items and services that would be classified as consumer electronics such as handheld devices, PDAs, personal computers, televisions, stereos, home audio/video equipment, home theater systems, video game platforms and consoles and other related electronic products. 

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Corporate Communications

Sites that serve as online identities for corporations, organizations, businesses or professional individuals. These sites may promote, market or provide information and a point of contact for products, services, corporate individuals or companies involved in on or offline commerce.  

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Cultural Institutions

Sites for museums, parks, zoos, gardens, aquariums, theatres, arenas and any other institutions of cultural significance. 

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Education

Sites that are educational, promote education, or provide online curriculum or education services. This category includes educational content for children or adults, resources for educators, and "distance learning" courses. Does not include school sites, see School. 

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Employment

Sites featuring job and employment listings, job and career search services, recruiting services, career advice, headhunting or other career or job related information. 

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Events

Sites promoting specific events including concerts, fairs, festivals, sporting events, tours, or other events. 

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Family/Parenting

Sites providing content related to family issues, child rearing, family activities, pregnancy, parenting tips and other information. 

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Fashion

Sites promoting personal style, clothing, design, and accessories. These include sites selling fashion items or promoting designers, and editorial sites with fashion news and information. 

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Financial Services

Sites providing financial services and/or information. These include online stock trading, financial news, mortgage information, credit cards, or investor relations and services. Does not include online banking sites. See Banking/Bill Paying. 

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Food and Beverage

Sites promoting food and beverage products including snack foods, candy, confections, chewing gum, fresh and frozen food, soft drinks, juices, energy drinks and water. Also sites featuring content about food or beverages, including recipes or recommendations. 

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Games

Sites featuring direct online gaming for individuals or multi-player. Includes games of any type including action, sports, fantasy, skill, or logic. 

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Games-related

Sites devoted to the world and culture of computer gaming. This includes gaming news, gaming magazines, and gaming resources. 

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Government

Sites providing information and services pertaining to government matters. These include sites that enable online citizen action, offer self-help information, publish government documents and forms, and provide access to services provided by government agencies. 

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Guides/Ratings/Reviews

Sites that provide reviews of products or services for either consumer or business audiences. These include restaurant reviews, travel reviews, business product or service reviews, buying guides, best-of resources, product and price comparison sites. 

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Health

Sites providing information and resources to improve personal health and well-being. These may include medical news sites, health information, and online diagnosis. Health includes not only medicine but also includes alternative and mental health and fitness Web sites. 

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Humor

Sites dedicated to comedy or the art of laughter. 

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Insurance

Sites providing information, commerce or other services featuring insurance products and services for home, auto, liability, business or any other purposes. 

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IT Hardware/Software

Sites providing information or commerce for information technology, hardware and software, including computers, servers, networking equipment, business or consumer software products and services, and all other technology and information services related to hardware or software.  

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Law

Web sites for law firms, legal service providers, pro-bono legal services, litigation support, and self-help legal information. Sites that feature content on legal issues, trials, law and business issues, court decisions or legal advocacy. 

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Lifestyle

Sites featuring commentary, commerce and advice on lifestyle and living topics such as gardening, home improvement, interior design, architecture, and like subjects. Sites touching on the personal side of life by providing information and resources that allow people to live on their own terms. 

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Magazine

Sites that are online editions or companions to offline business or consumer magazines, or sites published only online ('zines). 

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Movie and Film

Sites dedicated to promotion, celebration and presentation of films, movies and film culture. These include movie promotional sites, film news, film resources, film magazines and film archives. This does not include fan sites - See Celebrity/Fan. 

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Music

Sites dedicated to the distribution and/or presentation of music or musical information. These sites may provide a direct listening experience, commerce, or promote musical awareness including musicians' or record labels' sites, sites that promote musical events, or those that teach music or about music. 

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NetArt

Projects that integrate art and technology, exploring and expanding the distinctive capacity of the medium. Projects must include a Web-based component and may include an offline element. 

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News

Sites developed for the distribution of recent happenings. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news. 

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Newspaper

Sites that are online editions or companions to offline newspapers. 

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Personal Web Site

Sites about individuals. These personal sites are created by you about you, by you about someone else, or by someone else about you. 

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Pharmaceuticals

Sites promoting or marketing prescription or non-prescription drugs and medical treatment or sites providing information on pharmaceutical products. 

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Podcasts

Sites dedicated to the distribution and/or presentation of podcasts or podcast information. These sites may provide a direct listening experience, commerce, or promote podcasting awareness, including individuals' or portals' podcast sites, those that teach podcast practices, or are generally about podcasts. 

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Politics

Sites providing political information. These may include campaign or candidate sites, political resources, or political news sites promoting a political cause or action. 

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Professional Services

Sites for professional service firms including consultants of any type, accountants and other business service providers. 

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Radio

Sites with ties to a radio network, station, or program, either on the air or on the Web. This category includes sites that relate to a specific musical or talk-radio show, segment, or station. 

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Real Estate

Sites marketing or promoting the sale or rental of residential or commercial real estate, including real estate listings, brokers and brokerage services, real estate agents, and sites for developments, buildings or other real estate holdings. 

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Religion and Spirituality

Sites focusing on the spirit or the soul, evangelizing spiritual practice, celebrating God(s) or any other divine power - traditional or otherwise. These include sites which provide information about the ritual, history and practice of all forms of spirituality, church and temple sites, online confessions, virtual prayer groups, and astrology sites as well as sites that provide a platform for direct online spiritual experience. 

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Restaurant

Sites for restaurants, bars, restaurant chains, and other food and drink establishments. Does not include Review sites. See Guides/ Ratings/Reviews. 

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Retail

Sites providing consumers online commerce and retail sales of any products or services. 

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School/University

Sites for schools (high school, secondary school, elementary school), specialty school, technical school, colleges, universities and other schools. 

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Science

Sites distributing information related to scientific exploration. These include science exhibits, science museums, science organizations, science laboratories, and academic institutions. 

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Self-Promotion/Portfolio

An individual's creative work or collection of examples of prior projects, used to promote experience, qualifications, and skills. An online resume and demonstration of professional abilities on an individual basis. For companies, see Professional Services. 

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Services

Sites allowing real world activities to be done online. These include agent or bot sites as well as sites that help people find jobs, houses, dates, or which otherwise facilitate typically offline activities from a keyboard. 

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Social/Networking

Sites that facilitate the process of connecting individuals through the Internet. Their purpose may be business or pleasure. They may use friend-of-friend connections to form a social network or use technology to make the connection. Includes dating and matchmaking sites. 

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Sports

Sites for sports news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history. Includes fantasy sports sites. 

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Student

For students who have designed web sites for academic purposes or as part of developing a portfolio. Category limited to works of students. 

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Telecommunications

Sites for cellular or mobile phones, accessories, voice over IP, phone service, long distance service, ring tones, or any other mobile or land-line phone or phone service. 

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Television

Sites which are online counterparts of television programs, promote television programs, television networks, or cable networks. 

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Tourism

Sites that promote travel and tourism destinations, specific travel activities or promotional and informational tourism websites. Includes city, country or regional sites, tourist attractions, and chamber of commerce sites. 

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Travel

Sites that provide travel services and information. These include online agents for purchasing tickets, hotel rooms, rental cars, vacation packages and other travel services. Includes online travel guides, travel writing, and travel tools. 

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Weird

Sites that just seem strange, offbeat or odd. This category includes sites that reflect a fresh perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits, or that are just plain weird. 

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Youth

Sites for those under 18: kids, youth, adolescents, teens and young adults. 

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Best Copy/Writing

Only copy and writing judged. 

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Best Home/Welcome Page

Only home or welcome page judged. 

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Best Navigation/Structure

Only information architecture judged. 

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Best Practices

Best Practices sites serve as an industry benchmark for the most current, innovative, and advanced practices in Web development. Sites demonstrating unparalleled excellence across The Academy's six criteria: content, structure & navigation, visual design, interactivity, functionality, and overall experience. 

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Best Use of Animation or Motion Graphics

Only animation and motion graphics judged. 

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Best Use of Photography

Only photography as it's used throughout the site is judged. Geared toward sites that rely heavily on photographic imagery as a critical part of the user experience. 

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Best Use of Typography

Only the typographical elements of the site, as they work together, are judged. Geared towards sites focused heavily on type design as a means of informing the user experience. 

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Best Use of Video or Moving Image

Only video or moving image judged. 

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Best Visual Design - Aesthetic

Only visual design judged. Geared toward sites and experiences where visual design is intended to be beautiful, emotional, and appeal to the senses.  

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Best Visual Design - Function

Only visual design judged. Geared toward sites that rely on visual design as a critical part of a functional user experience. 

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The Webby Awards recognizes outstanding Interactive Advertising in 15+ single and campaign categories. An entry may be entered into multiple categories if appropriate. Entries in multiple categories will be reviewed separately for each category entered and may win multiple awards.

9th Annual Webby Awards Special Achievement Award Winners:

See full profiles.

• The Webby Lifetime Achievement Award: Former Vice President Al Gore
• Webby Person of the Year: Craig Newmark of craigslist
• The Webby Artist of the Year: The Kleptones
• The Webby Breakout of the Year Award: Flickr

9th Annual Webby Awards Nominees & Winners:

The Best Sites of choose one 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997

Jump to category: ACTIVISM ART ASSOCIATIONS AUTOMOTIVE BANKING/BILL PAYING BEAUTY AND COSMETICS BEST COPY/WRITING BEST HOME/WELCOME PAGE BEST NAVIGATION/STRUCTURE BEST PRACTICES BEST USE OF ANIMATION OR MOTION GRAPHICS BEST USE OF VIDEO OR MOVING IMAGE BLOG BROADBAND CELEBRITY/FAN CHARITABLE ORGANIZATIONS NONPROFIT COMMUNITY CONSUMER ELECTRONICS CULTURAL INSTITUTIONS EDUCATION EMPLOYMENT EVENTS FAMILY/PARENTING FASHION FINANCIAL SERVICES FOOD AND BEVERAGE GAMES GAMES-RELATED GOVERNMENT GUIDES/RATINGS/REVIEWS HEALTH HUMOR INSURANCE INVESTOR RELATIONS IT HARDWARE/SOFTWARE LAW LIFESTYLE MAGAZINE MOVIE AND FILM MUSIC NEWS NEWSPAPER PERSONAL WEB SITE PHARMACEUTICALS POLITICS PROFESSIONAL SERVICES RADIO REAL ESTATE RELIGION AND SPIRITUALITY RESTAURANT RETAIL SCHOOL SCIENCE SERVICES SOCIAL NETWORKING SPORTS STUDENT TELECOMMUNICATIONS TELEVISION TOURISM TRAVEL WEIRD YOUTH ACTIVISM

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		World Citizen's Guide		InSite Interactive
		http://www.worldcitizenguide.com/
	PEOPLE'S VOICE WINNER
		IFAW		Kintera
		http://www.ifaw.org
	NOMINEES
		IFAW		Kintera
		http://www.ifaw.org
		The Great Divide Website		Newdle Strategic Media
		http://www.retrovsmetro.org
		The Migration Information Source		Migration Policy Institute
		http://www.migrationinformation.org
		Voices of Civil Rights		AARP
		http://www.voicesofcivilrights.org
		World Citizen's Guide		InSite Interactive
		http://www.worldcitizenguide.com/

ART

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		Graffiti Archaeology		Graffiti Archaeology
		http://grafarc.org
	PEOPLE'S VOICE WINNER
		WordCount / Tracking the Way We Use Language		Number 27
		http://www.wordcount.org
	NOMINEES
		Electric Sheep		SPOTWORKS
		http://electricsheep.org
		Graffiti Archaeology		Graffiti Archaeology
		http://grafarc.org
		Horizons: Canadian and Russian Landscape Painting (1860-1940)		Canadian Heritage Information Network / Virtual Museum of Canada
		http://www.virtualmuseum.ca/Exhib...
		Tate Online		Tate
		http://www.tate.org.uk
		WordCount / Tracking the Way We Use Language		Number 27
		http://www.wordcount.org

ASSOCIATIONS

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		New York Academy of Sciences		Enforme Interactive
		http://www.nyas.org
	PEOPLE'S VOICE WINNER
		State Bar of Arizona - Public Information Site		State Bar of Arizona
		http://www.azbar.org
	NOMINEES
		AOPA Runway Saftey Program		Immersion Active
		http://flash.aopa.org/asf/runwayS...
		National Association of Children's Hospitals and Related Institutions		National Association of Children's Hospitals and Related Institutions
		http://www.childrenshospitals.net
		New York Academy of Sciences		Enforme Interactive
		http://www.nyas.org
		People Living With Cancer		American Society of Clinical Oncology (ASCO)
		http://www.plwc.org
		State Bar of Arizona - Public Information Site		State Bar of Arizona
		http://www.azbar.org

AUTOMOTIVE

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		Mercedes-Benz USA SLK		Critical Mass
		http://www.mbusa.com/microsite/sl...
	PEOPLE'S VOICE WINNER
		Cars.com		www.cars.com
		http://www.cars.com
	NOMINEES
		Cars.com		www.cars.com
		http://www.cars.com
		Jeep Trail Rated Challenge		Organic, Inc.
		http://www.jeep.com/4x4
		Mercedes-Benz USA SLK		Critical Mass
		http://www.mbusa.com/microsite/sl...
		Subaru All-Wheel Drive Microsite		TM Interactive
		http://www.subaru.com/allwheeldri...
		Yahoo! Autos		Yahoo!
		http://autos.yahoo.com

BANKING/BILL PAYING

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		E*TRADE FINANCIAL		E*TRADE FINANCIAL
		http://www.etrade.com/bank
	PEOPLE'S VOICE WINNER
		ING DIRECT		ING DIRECT
		http://home.ingdirect.com/
	NOMINEES
		Banking at its best		Liquid
		http://www.bankofthewest.com
		E*TRADE FINANCIAL		E*TRADE FINANCIAL
		http://www.etrade.com/bank
		FedEx Billing Online		FedEx
		http://www.fedex.com/us/account/fbo
		ING DIRECT		ING DIRECT
		http://home.ingdirect.com/
		Pay By Touch Website		Pay By Touch
		http://www.paybytouch.com

BEAUTY AND COSMETICS

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		Come Clean		Crispin Porter + Bogusky
		http://www.comeclean.com
	PEOPLE'S VOICE WINNER
		Mary Kay Personal Web Site		Mary Kay Inc.
		http://www.marykay.com/suzie.consultant
	NOMINEES
		BORBA Nutraceuticals HEALTHY SKIN FROM WITHIN		Cole & Weber/Red Cell
		http://www.Borba.net
		Come Clean		Crispin Porter + Bogusky
		http://www.comeclean.com
		JouerCosmetics.com		Jouer Cosmetics
		http://www.jouercosmetics.com
		Mary Kay Personal Web Site		Mary Kay Inc.
		http://www.marykay.com/suzie.consultant
		The Body Shop		AKQA
		http://www.thebodyshop.com

BEST COPY/WRITING

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		McSweeney's Internet Tendency		McSweeney's Publishing
		http://www.mcsweeneys.net
	PEOPLE'S VOICE WINNER
		McSweeney's Internet Tendency		McSweeney's Publishing
		http://www.mcsweeneys.net
	NOMINEES
		Discover Magazine		Discover Magazine
		http://www.discover.com
		Fin, Fur and Feather Bureau of Investigation		WGBH Interactive
		http://www.fffbi.com
		McSweeney's Internet Tendency		McSweeney's Publishing
		http://www.mcsweeneys.net
		Mother Jones		Mother Jones
		http://www.motherjones.com
		Yahoo! Television Without Pity		yahoo!
		http://www.televisionwithoutpity....

BEST HOME/WELCOME PAGE

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		Words at Play		Adobe Systems Incorporated
		http://www.wordsatplay.com
	PEOPLE'S VOICE WINNER
		Words at Play		Adobe Systems Incorporated
		http://www.wordsatplay.com
	NOMINEES
		newzealand.com		Shift
		http://www.newzealand.com/travel
		Solar System Exploration		NASA Jet Propulsion Laboratory
		http://solarsystem.nasa.gov
		Villa San Michele		Nucleus
		http://www.villasanmichele.com
		Welcome to Creative Commons!		Adaptive Path
		http://www.creativecommons.org
		Words at Play		Adobe Systems Incorporated
		http://www.wordsatplay.com

BEST NAVIGATION/STRUCTURE

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		10x10		Number27
		http://tenbyten.org
	PEOPLE'S VOICE WINNER
		Google		GOOGLE
		http://www.google.com
	NOMINEES
		10x10		Number27
		http://tenbyten.org
		Google		GOOGLE
		http://www.google.com
		Graffiti Archaeology		Graffiti Archaeology
		http://grafarc.org
		The Design Partnership of Cambridge Website		Stoltze Design
		http://www.design-partnership.com
		Trollbck + Company Website		Trollbck + Company
		http://www.trollback.com

BEST PRACTICES

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		Google		GOOGLE
		http://www.google.com
	PEOPLE'S VOICE WINNER
		Google		GOOGLE
		http://www.google.com
	NOMINEES
		Google		GOOGLE
		http://www.google.com
		HBO : Ali G micro site		Glow Interactive
		http://www.disbealig.com
		NetSmartz Kids		NetSmartz Workshop
		http://www.NetSmartzkids.org
		PBS FRONTLINE/World		FRONTLINE/World
		http://www.pbs.org/frontlineworld/
		The Merck Manual -- Second Home Edition Online		Merck & co, Inc
		http://www.merckhomeedition.com

BEST USE OF ANIMATION OR MOTION GRAPHICS

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		SK Telecom Mobile Museum		Astrum Creative Group
		http://www.momu.co.kr
	PEOPLE'S VOICE WINNER
		SK Telecom Mobile Museum		Astrum Creative Group
		http://www.momu.co.kr
	NOMINEES
		No Water No Life		IMG SRC, Inc
		http://www.nowaternolife.net
		RBK Streets		Zugara
		http://www.reebok.com/Static/usen...
		SK Telecom Mobile Museum		Astrum Creative Group
		http://www.momu.co.kr
		The Getaway: Black Monday		Randommedia
		http://www.blackmonday.co.uk
		Turner Classic Movies - The Essentials		Turner Classic Movies
		http://www.turnerclassicmovies.co...

BEST USE OF VIDEO OR MOVING IMAGE

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		spacesounds.com		Spacesounds.com
		http://spacesounds.com
	PEOPLE'S VOICE WINNER
		The Legend of Zelda: The Minish Cap		POP
		http://www.zelda.com/minishcap/
	NOMINEES
		Giant Radio		Giant Ideas
		http://www.giantideas.com/giantra...
		Scenes from the Underground		CCA
		http://samsungwireless.com/vip/
		spacesounds.com		Spacesounds.com
		http://spacesounds.com
		The Legend of Zelda: The Minish Cap		POP
		http://www.zelda.com/minishcap/
		Trattoria Acqua		AppealMedia.com
		http://www.trattoriaacqua.com

BLOG

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		Boing Boing		Boing Boing
		http://www.boingboing.net
	PEOPLE'S VOICE WINNER
		Boing Boing		Boing Boing
		http://www.boingboing.net
	NOMINEES
		Boing Boing		Boing Boing
		http://www.boingboing.net
		Flickr		Flickr
		http://www.flickr.com
		hicksdesign		hicksdesign
		http://www.hicksdesign.co.uk/jour...
		The Snowsuit Effort		The Snowsuit Effort
		http://snowsuit.net
		WorldChanging		WorldChanging
		http://www.worldchanging.com

BROADBAND

	WEBBY AWARD WINNER		CREDITED ORGANIZATION
		Elevator Moods		Betaville/EMIC
		http://www.elevatormoods.com
	PEOPLE'S VOICE WINNER