2009 Honoree

JCPenney- The Doghouse

Saatchi & Saatchi
Interactive Advertising
Branded Content

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Credits

  • Chief Creative Officer
    Gerry Graf
    Saatchi & Saatchi NY
  • Creative Director
    Matthew Atkatz
    Saatchi & Saatchi NY
  • Art Director
    Jason Musante
    Saatchi & Saatchi NY
  • Copywriter
    Josh Rubin
    Saatchi & Saatchi NY
  • Producer
    Kwame Taylor-Hayford
    Saatchi & Saatchi NY
  • Producer
    John Swartz
    Saatchi & Saatchi NY
  • Producer
    John Doris
    Saatchi & Saatchi NY
  • Account Supervisor
    Michael Bantigue
    Saatchi & Saatchi NY
  • Production Company
    Hungry Man

About the Branded Content category

Short films, commercials and video that premiered on the Internet and promote brands, products or services for commercial purposes ie. advertising.

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