2009 Honoree

Ghosts of a Chance ARG at the Smithsonian American Art Museum

Smithsonian American Art Museum
Interactive Advertising
Environmental & Experience Marketing

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Credits

  • John Maccabee
    City Mystery
  • Ian Kizu-Blair
    Anti Boredom Playtime Society
  • Sam Lavigne
    Anti Boredom Playtime Society
  • Sean Mahan
    Anti Boredom Playtime Society

About the Environmental & Experience Marketing category

The use of interactive or online components to create real-world brand immersion. This can consist of interactive kiosks, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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