2009 People's Voice

Nike+ Human Race

R/GA
Interactive Advertising
Environmental & Experience Marketing

Running plus music plus community

Nike+ Human Race

About the Environmental & Experience Marketing category

The use of interactive or online components to create real-world brand immersion. This can consist of interactive kiosks, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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2009
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