2009 Honoree

Cheer for China

DDB China Group
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Copywriter
    Dola Qi
    DDB China Group/Tribal DDB
  • Programmer
    Alex Shen
    DDB China Group/Tribal DDB
  • Programmer
    Patrick Shi
    DDB China Group/Tribal DDB
  • Director
    A Ba
    Fly Cool
  • Chief Creative Officer
    Michael Dee
    DDB China Group
  • Creative Director
    William Chang
    DDB China Group/Tribal DDB
  • Creative Director
    Jody Xiong
    DDB China Group
  • Art Director
    Leo Wan
    DDB China Group
  • Art Director
    Jay Hsu
    DDB China Group/Tribal DDB
  • Copywriter
    Meredin Xu
    DDB China Group

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2009
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