2009 People's Voice

Crazy Race

DDB Brasil
Interactive Advertising
Online Guerilla & Innovation

Credits

  • Creative Director
    Sergio Valente
    DDB Brasil
  • Copywriter
    Renato Ramalho
    DDB Brasil
  • Art Director
    Gilberto Barros
    DDB Brasil
  • Art Director
    Pedro Gravena
    DDB Brasil
  • Copywriter
    Fabio Cardoso
    DDB Brasil
  • Producer
    Denis Gustavo
    DDB Brasil
  • Art Director
    Marcelo Jesus
    DDB Brasil
  • Art Director
    André Amaral
    DDB Brasil
  • Editor
    Giuliana Toledo
    DDB Brasil
  • Copywriter
    Moacyr Netto
    DDB Brasil
  • Developer
    Rafael Barros
    DDB Brasil
  • Creative Director
    Rodolfo Sampaio
    DDB Brasil
  • Developer
    Savoir Team
    Savoir
  • Creative Director
    Julio Andery
    DDB Brasil
  • Editor
    Daniel Elias
    DDB Brasil
  • Art Director
    Thiago Strelow
    DDB Brasil
  • Creative Director
    Moacyr Netto
    DDB Brasil

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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Year
2009
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  • Winners
  • Features
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