2009 Honoree

GMP Raffles Place Ghost

McCann Erickson (Singapore) Pte Ltd
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Producer
    Charmaine Wong
    McCann Erickson (Singapore) Pte Ltd
  • Account Director
    Yun Peng Hoong
    McCann Erickson (Singapore) Pte Ltd
  • Account Executive
    Joanne Wang
    McCann Erickson (Singapore) Pte Ltd
  • Regional Account Director
    Nicci Millar
    McCann Erickson (Singapore) Pte Ltd
  • Director
    Wally Tham
    Big Red Button (Singapore)
  • Web Designer
    Sean
  • Executive Creative Director
    Farrokh Madon
    McCann Erickson (Singapore) Pte Ltd
  • Copywriter
    Lester Lee
    McCann Erickson (Singapore) Pte Ltd
  • Art Director
    Katherine Khor
    McCann Erickson (Singapore) Pte Ltd

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2009
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