2009 Honoree

Hello FRA

Starring
Interactive Advertising
Online Guerilla & Innovation

Credits

  • Creativ Director
    Fredrik Lundgren
    LBi Starring
  • Art Director
    Mattias Cederfeldtn
    LBi Starring
  • Copywriter
    Mia Robertsson
    LBi Starring
  • Developer
    Johan Sahlen
    LBi Starring

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2009
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