2009 Webby Award Winner

Wario Land Shake it!

Goodby, Silverstein & Partners
Interactive Advertising
Online Guerilla & Innovation

Credits

  • Client
    Nintendo Wii
  • Creative Director
    Erik Enberg
    Goodby Silverstein and Partners
  • Art Director
    Bryan Houlette
    Goodby Silverstein and Partners
  • Writer
    Nat Lawlor
    Goodby Silverstein and Partners
  • Chief Digital Officer
    Mike Geiger
    Goodby Silverstein and Partners
  • Producer
    Jennifer Wilson
    Goodby Silverstein and Partners
  • Account Director
    Grace Kao
    Goodby Silverstein and Partners
  • Account Manager
    Ellen Byron
    Goodby Silverstein and Partners
  • Programmer
    Mike Kellogg
    Goodby Silverstein and Partners

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Category

Year
2009
Category
 
All

Category

  • All
  • Winners
  • Features
Type to search what you're looking for

Results

Sort by

Date
  • Date
  • Alphabetical