2009 Nominee

Why So Serious? The Dark Knight Alternate Reality Game

42 Entertainment
Interactive Advertising
Viral Marketing

Credits

  • Chief Creative
    Alex Lieu
    42 Entertainment
  • Producer/President & CEO
    Susan Bonds
    42 Entertainment

About the Viral Marketing category

An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be graphic, text or video-based advertising.

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2009
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