2010 Honoree

CityGT

JWT Melbourne
Interactive Advertising
Mobile & Experience Marketing

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Credits

  • Creative
    Harsh Kapadia
    JWT Melbourne
  • Creative
    Chris Andrews
    JWT Melbourne
  • Director of Digital
    Daniel King
    JWT Melbourne
  • Account Director
    Prue Tehan
    JWT Melbourne
  • Account Director
    Matthew Lonergan
    JWT Melbourne
  • Production Company
    Millipede
  • Executive Creative Director
    Richard Muntz
    JWT Melbourne
  • Deputy Creative Director
    Keith Nicolas
    JWT Melbourne

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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2010
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