2010 Honoree

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777interactive
Interactive Advertising
Online Guerilla & Innovation

Do you Have an old capture you can send our way?

Help us to make this the most complete winners of the best of the Web. Just fill out the info below and we’ll be in touch. Thanks!

Do you Have an old capture you can send our way?

Help us to make this the most complete winners of the best of the Web. Just fill out the info below and we’ll be in touch. Thanks!

Credits

  • Sound Designer
    Ikuo Uchida
    Void Productions
  • Client Supervisor
    Daisuke Ishizu
    adidas Japan K.K.
  • Producer
    Yui Tamada
    KAYAC Inc.
  • Client Supervisor
    Hiroomi Inoue
    adidas Japan K.K.
  • Account Supervisor
    Taro Sato
    TBWA\HAKUHODO
  • Account Supervisor
    Wei-Chun Chu
    TBWA\HAKUHODO
  • Creative Director, Planner, Copy Writer
    Junya Masuda
    777interactive
  • Creative Director, Copy Writer
    Hideyuki Tanaka
    TBWA\HAKUHODO
  • Art Director, Designer
    Yuki Sakurai
    Metamosphere
  • Art Director
    Hirofumi Nakajima
    TBWA\HAKUHODO
  • Designer
    Haruhito Nisawadaira
    TBWA\HAKUHODO
  • Client Supervisor
    Kentaro Kawai
    adidas Japan K.K.
  • Flasher, Technical Director
    Ken Murayama
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About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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Year
2010
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