2010 Nominee

How Hetero

Akestam Holst
Interactive Advertising
Online Guerilla & Innovation

Credits

  • Creative Director
    Martin Cedergren
    Akestam Holst
  • Copywiter
    Kalle Akestam
    Akestam Holst
  • Interactive Creative Director
    Paul Colllins
    Akestam Holst
  • Account Director
    Fredrik Widén
    Akestam Holst

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2010
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