2010 Honoree

NBA.com Scoreboard Takeovers

72andSunny
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Brand Director
    Evin Shutt
    72andSunny
  • Designer
    Kevin Buth
    72andSunny
  • Brand Manager
    Matt Rohmer
    72andSunny
  • Creative Director
    Jason Norcross
    72andSunny
  • Production Company
    SinderBlok Interactive
    SinderBlok Interactive
  • Creative Director
    Glenn Cole
    72andSunny
  • Designer / Writer
    Jay Kamath
    72andSunny
  • Managing Director
    Chris Raih
    Zambezi
  • Writer
    Brian Ford
    72andSunny
  • Interactive Producer
    Justin Taylor
    72andSunny
  • Interactive Producer
    Monica Pino
    72andSunny
  • Creative Director
    Bryan Rowles
    72andSunny
  • Writer
    Chris Pouy
    72andSunny

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2010
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