2010 Honoree

Nikon Virtual Touch Experience

MRM Worldwide
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • VP, Director of Innovation and UX Design
    Farid Chaouki
    MRM Worldwide
  • VP, Director of Technology
    Sune Kaae
    MRM Worldwide
  • VP, Director of Multimedia & Motion Design
    Jon Rubino
    MRM Worldwide
  • Senior Web Developer
    Danny Wang
    MRM Worldwide
  • EVP, Executive Creative Director
    Michael Jacobs
    MRM Worldwide
  • SVP, Group Creative Director
    Doug Speidel
    MRM Worldwide
  • Associate Creative Director
    Ryan Gury
    MRM Worldwide
  • Copywriter
    Stefan Haverkamp
    MRM Worldwide
  • Art Director
    Rob Bajohr
    MRM Worldwide
  • SVP, Producer
    Brian Schierman
    MRM Worldwide
  • Designer
    Araminta Atherton
    MRM Worldwide

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2010
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