2010 People's Voice / Webby Award Winner

The Fun Theory

DDB Stockholm
Interactive Advertising
Online Guerilla & Innovation

Credits

  • Web Director
    Simon Mogren
    DDB Stockholm
  • Web Producer
    Michael Bugaj
    DDB Stockholm
  • Web Director
    Patrick Dry
    DDB Stockholm
  • Account Director
    Jerker Fagerström
    DDB Stockholm
  • Planner
    Karl Wikström
    DDB Stockholm
  • Web Producer
    Daniel Alinder
    DDB Stockholm
  • Web Developer
    Andreas Andersson
    DDB Stockholm
  • Executive Creative Director
    Andreas Dahlqvist
    DDB Stockholm
  • Web Designer
    Karl-Johan Vogelius
    DDB Stockholm
  • Art Director
    Simon Higby
    DDB Stockholm
  • Production company
    Tribal DDB Stockholm Tribal DDB Stockholm
    Tribal DDB Stockholm
  • Copywriter
    Martin Lundgren
    DDB Stockholm
  • Production company
    Birth Birth
    Birth
  • Planner
    Cecilia Cederlid
    DDB Stockholm
  • Web Producer
    Pontus Kindblad
    DDB Stockholm
  • Account Manager
    Barbro Långjuth
    DDB Stockholm
  • Account Director
    Lars Axelsson
    DDB Stockholm
  • Interactive Account Director
    Martin Larsson
    DDB Stockholm

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Category

Year
2010
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