2010 Honoree

The SmartStrand Rhino Challenge

Mohawk Industries
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Art Director
    Jeff Parson
    Intermark Group
  • Public Relations
    Bambi Bledsoe
    Intermark Group
  • Executive Creative Director
    Keith Otter
    Intermark Group
  • Web Specialist
    Ryan Bowman
    Mohawk Industries
  • Senior Web Specialist
    Josh Collins
    Mohawk Industries
  • Interative Account Manager
    Brandon Holderfield
    Intermark Group
  • Content Writer
    Tim Rasmussen
    Mohawk Industries
  • Interactive Developer
    Dave Cowart
    Intermark Group
  • Interactive Developer
    Brian Jordan
    Intermark Group
  • Manager, Internet Technology
    Michael Cheek
    Mohawk Industries
  • CEO
    Jake McKenzie
    Intermark Group
  • Account Supervisor
    Keelie Segars
    Intermark Group
  • Vazda Studios
  • Vice President, Marketing
    David Duncan
    Mohawk Industries
  • QA
    Derick O'Ree
    Intermark Group
  • Brand Manager, Soft Surface
    Bart Rich
    Mohawk Industries
  • Public Relations
    Becci Hart
    Intermark Group
  • Copywriter
    Brent Davis
    Intermark Group
  • Public Relations
    Nicki Osborn
    Mohawk Industries

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2010
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