2010 Honoree

TubePetition

Mizbala
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Creative Director
    Dori Ben Israel
    Mizbala
  • Creative Director
    Guy Dayan
    Mizbala
  • Musical Director
    Yishay Raziel
    Y-Raziel
  • Voice Talent
    Jeff Laurence Gill
    Autumn Hill Studio

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2010
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