2011 Honoree

NASCAR Sponsifier Campaign

Saatchi & Saatchi LA
Interactive Advertising
Best Integrated Media Plan

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Credits

  • Executive Creative Director
    Mike McKay
    Saatchi & Saatchi LA
  • Creative Director
    Andrew Christou
    Saatchi & Saatchi LA

About the Best Integrated Media Plan category

Integrated Media Plan entries must include media buys and placements over 3 different media types, one of which must be online. In addition to online, other media types can include print, outdoor, TV, guerilla or radio.

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2011
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