2011 Honoree

Inspiring brands since 1974

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Interactive Advertising
Email Marketing

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Credits

  • BTL Copywriter
    Yael Tauber
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Interactive Art Director
    Tom Dolinger
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Chief Creative Officer
    Gideon Amichay
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Executive Client Director
    Adam Polachek
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Executive Creative Director
    Tzur Golan
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Interactive Copywriter
    Maayan Dar
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Executive Interactive Director
    Guy Poreh
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Interactive Studio Manager
    Lena Feldman
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Account Supervisor
    Liraz Kolodro
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Executive Creative Director , Branding
    Zeev Ravid
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Account Manager
    Maya Yagel
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Creative Director, Branding
    Roee Davidson
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Interactive Creative Director
    Guy Margalit
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
  • Traffic
    Nir Diamant
    Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

About the Email Marketing category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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