2011 Nominee

Lapsed Gamer Email

TBWAManchester
Interactive Advertising
Email Marketing

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Credits

  • Art Director
    Steve Crawford
    TBWAManchester
  • Account Director
    David Ancell
    TBWAManchester
  • Copywriter
    Matt Cook
    TBWAManchester
  • Developer
    Sam Wray
    TBWAManchester
  • Art Director
    Rob Scott
    TBWAManchester

About the Email Marketing category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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