2011 Honoree

HISTORY foursquare

HISTORY
Interactive Advertising
Mobile & Experience Marketing

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Credits

  • SVP, Consumer Marketing
    Chris Moseley
    HISTORY
  • Sr. Director, Consumer Marketing
    Ann Marie Granite
    HISTORY
  • Director Publicity
    Vicky Kahn
    HISTORY
  • VP Public Affairs and Communications
    Lynn Gardner
    HISTORY
  • Sr. Vice President
    Howie Kleinberg
    Electric Artists
  • Account Strategist
    Terry Goldman
    Electric Artists

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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2011
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