2011 Honoree

Xbox – Fable III kingmaker

Mccann Erickson
Interactive Advertising
Mobile & Experience Marketing

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Credits

  • Head of social media EMEA
    Graeme Boyd
    Xbox
  • Head of PR EMEA
    Sinead Purcell
    Xbox
  • Media Planner
    Scott Holmes
    Universal Mccann
  • Head of Media EMEA
    Paul Evans
    Xbox

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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