2011 Honoree

Yes I am Precious

BREAKFAST
Interactive Advertising
Mobile & Experience Marketing

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Credits

  • Creative Director
    Andrew Zolty
    BREAKFAST
  • Technical Director
    Mattias Gunneras
    BREAKFAST
  • Account Director
    Michael Lipton
    BREAKFAST
  • Writer
    Janeen McCrae

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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2011
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