2011 Honoree

Letterbombing Governor Paterson

BBDO New York
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Interactive Company
    BBDO New York
  • Chief Creative Officer
    David Lubars
    BBDO New York
  • Art Director
    Danny Adrian
    BBDO New York
  • Executive Creative Director/Copywriter
    Ronald Ng
    BBDO New York
  • Executive Creative Director
    Mathias Appelblad
    BBDO New York
  • CD/AD/Designer/Technical Director/Producer
    Jeff Greenspan
    BBDO New York
  • Art Director
    Tim Wettstein
    BBDO New York
  • Interactive Developer
    letterbombing.com
  • Copywriter
    Chris Baker
    BBDO New York
  • Account Team
    Courtney Lord
    BBDO New York

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2011
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