2011 Honoree

Plead Your Case

BBDO New York
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Agency Producer
    Tara Johnson
    BBDO
  • Production Company/Interactive Company
    Tool of North America
  • Chief Creative Officer
    David Lubars
    BBDO
  • Creative Director
    Arturo Aranda
    BBDO
  • Creative Director
    Jeff Greenspan
    BBDO
  • Art Director
    Danny Adrian
    BBDO
  • Copywriter
    Chris Baker
    BBDO
  • Executive Producer
    Eric Weiner
    BBDO

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2011
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