2011 Honoree

Real Life “like”

Publicis e-dologic
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Art
    Bechor Bartur
    e-dologic Publicis IL
  • programer
    Ofer Leshem
    e-dologic Publicis IL
  • Creative manager
    Dudu Dahan
    e-dologic Publicis IL
  • Project Manager
    Yogev Reinhold
    e-dologic Publicis IL

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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