2011 Honoree

The Cows Decide

DIST Creative AS
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Designer
    Per Olav Walmann
    Jimmy Royal
  • Viral Account Director
    Martine Kveim
    DIST Creative
  • Developer
    Alexander Bech
    Jimmy Royal
  • Developer
    Tommy Stomlien
    Jimmy Royal
  • AD/Creative
    Mats Andre Kristiansen
    Jimmy Royal
  • Interactive Account Director
    Gineline Kalleberg
    DIST Creative
  • documentary
    Lavafilm Lavafilm
    Lavafilm
  • Creative
    Finn Knudsen
    DIST Creative
  • Creative
    Eirik Sørensen
    DIST Creative
  • Event Management
    JCP JCP
    JCP
  • Streaming
    Webcast Webcast
    Webcast
  • Interactive Consultant
    Lukas Szachanski
    Jimmy Royal

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2011
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