2011 Honoree

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Rogers Communications
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Account Director
    Alister Adams
    Publicis
  • Sr. Manager
    Heather Anderson
    Rogers Communications
  • Account Supervisor
    Martine Paget
    Publicis
  • Director
    Paul Brousseau
    Rogers Communications
  • Broadcast Producer
    Dale Harrison
    Publicis
  • Production Manager
    Harleen Bhogal
    Publicis
  • Creative Director
    Tim Kavander
    Publicis
  • Creative Director
    Bill Newbery
    Publicis
  • Digital Creative Director
    James McDougall
    Publicis
  • Art Director
    Danny Bang
    Publicis
  • Motion Art Director
    Kemar Lawrence
    Publicis
  • VP Brand and Marketing Communications
    Shelagh Stoneham
    Rogers Communications
  • VP Brand Director
    Mac Macdonald
    Publicis

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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2011
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