2011 People's Voice / Webby Award Winner

Old Spice Response Campaign

Wieden+Kennedy
Interactive Advertising
Best Use of Social Media

best use of social media: "You all deserve cake" / AGENCY OF THE YEAR: "Anonymous, we thank you, anonymously."

Old Spice Response Campaign

Credits

  • Executive Creative Director
    Mark Fitzloff
    Wieden+Kennedy
  • Digital Strategist
    Dean McBeth
    Wieden+Kennedy
  • Executive Creative Director
    Susan Hoffman
    Wieden+Kennedy
  • Digital Strategist
    Josh Millrod
    Wieden+Kennedy
  • Global Interactive Creative Director
    Iain Tait
    Wieden+Kennedy
  • Interactive Studio Artist
    Matthew Carroll
    Wieden+Kennedy
  • Developer
    Trent Johnson
    Wieden+Kennedy
  • Creative Director
    Eric Baldwin
    Wieden+Kennedy
  • Creative Director
    Jason Bagley
    Wieden+Kennedy
  • Creative
    Craig Allen
    Wieden+Kennedy
  • Creative
    Eric Kallman
    Wieden+Kennedy
  • Interactive Producer
    Ann-Marie Harbour
    Wieden+Kennedy
  • Developer
    John Cohoon
    Wieden+Kennedy
  • Account Executive
    Diana Gonzalez
    Wieden+Kennedy

About the Best Use of Social Media category

Best, most creative, innovative or highly effective use of online social media -- websites, applications, APIs, plug-ins, etc -- within an advertising or marketing campaign.

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