2011 Nominee

Nike BOOM

R/GA
Mobile Sites & Apps
Integrated Mobile Experience (Handheld Devices)

About the Integrated Mobile Experience (Handheld Devices) category

Integrated Mobile Experiences must include at least 2 different media types, one of which must be designed for a handheld mobile device. Entries should highlight unique communication between the handheld mobile device and the additional media. Other media types can include online, print, outdoor, TV, guerilla or radio.

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