2012 Honoree

The X Factor USA

Sony Music Direct to Consumer
Interactive Advertising
Branded Content

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Credits

  • VP of Product
    Ted Ferguson
    Sony Music Entertainment
  • Art Director
    Jayk Mesler
    Sony Music Entertainment
  • VP/Global Creative Director
    Daniel Frydman
    Sony Music Entertainment
  • Sr. Designer
    Priscilla Giler
    Sony Music Entertainment
  • Creative Director
    Laurie Mucciolo
    Sony Music Entertainment
  • Sr. Designer
    AJ Annunziata
    Sony Music Entertainment
  • Sr. Art Director
    Todd Ryan
    Sony Music Entertainment
  • Sr. Designer
    David Eberly
    Sony Music Entertainment
  • Sr. Designer
    Eddie Velez
    Sony Music Entertainment
  • EVP, Direct to Consumer
    Dan Pelson
    Sony Music Entertainment
  • Sr. Designer
    Jen Harenberg-Moore
    Sony Music Entertainment
  • CTO
    Tim Nilson
    Sony Music Entertainment
  • Designer
    Levi Bahn
    Sony Music Entertainment
  • Executive Producer
    Owen Leimbach
    Sony Music Entertainment
  • Designer
    Dave Wilson
    Sony Music Entertainment
  • VP of Marketing & Operations
    Jonas Selenis
    Sony Music Entertainment
  • Designer
    Richard Liriano
    Sony Music Entertainment
  • VP Project Management
    Arni Sigurdsson
    Sony Music Entertainment
  • Sr. Art Director
    Michael Calamusa
    Sony Music Entertainment
  • VP Commerce
    Kevin Kiernan
    Sony Music Entertainment

About the Branded Content category

Original Web commercials premiering online to advertise a product or service, adapting the traditional television format for the Web.

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