2012 Honoree

Bing “Plan a Night Out” Newsletter

Acxiom Corporation
Interactive Advertising
Email Marketing

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Credits

  • Account Manager
    EurJean Chung
  • Art Director
    Piyush Panchal
  • Global Creative Director
    Mark French
    Acxiom Corporation
  • Creative Director
    Kimberly Brizzolara
    Acxiom Corporation
  • Associate Creative Director
    Rich Patterson
    Acxiom Corporation
  • Senior Account Manager
    Patrick Kearney
  • Copywriter
    Kristin Brennan

About the Email Marketing category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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