2012 Honoree

Hack Attack eDM

Ogilvy Hong Kong
Interactive Advertising
Email Marketing

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Credits

  • Executive Creative Director
    Shayne Pooley
    Ogilvy HK
  • Creative Director
    Matthew Nisbet
    Ogilvy HK
  • Senior Art Directoor
    Cheeyen Thye
    Ogilvy HK
  • Copywriter
    Robert Chen
    Ogilvy HK

About the Email Marketing category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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