2012 Honoree

Yam Seng!

TBWA-ISC Malaysia
Interactive Advertising
Email Marketing

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Credits

  • Digital Creative Director
    Stuart Godwin
    TBWA-ISC Malaysia
  • Digital Art Director
    Michael Leong
    TBWA-ISC Malaysia
  • Junior Flash Designer
    Tsuey Fong Tan
    TBWA-ISC Malaysia
  • Senior Flash Developer
    Chin Jin Cheok
    TBWA-ISC Malaysia
  • Online Content Writer
    Zul Annuar
    TBWA-ISC Malaysia

About the Email Marketing category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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