2012 Nominee

BBC Philharmonic Maestro

magneticNorth
Interactive Advertising
Mobile & Experience Marketing

Credits

  • Research Engineer
    Max Leonard
    BBC
  • Research Engineer
    Anthony Churnside
    BBC
  • Creative Director
    Adam Todd
    magneticNorth
  • Interactive Developer
    Matt Lloyd
    magneticNorth
  • Interactive Designer
    John McGee
    magneticNorth
  • Producer
    Kate Bowen
    magneticNorth

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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2012
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