2012 Honoree

Blue Cross Blue Shield of MN – The Human Doing

mono
Interactive Advertising
Mobile & Experience Marketing

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Credits

  • video/edit production
    Channel Z / mono
  • creative agency
    mono
    mono
  • art direction
    mono
    mono
  • designer
    mono
    mono
  • creative writing
    mono
    mono
  • event partner
    Sandall Marketing
  • digital production
    StoneArch Creative / mono

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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