2012 Honoree

Singapore’s Biggest Tip Jar

BBH
Interactive Advertising
Mobile & Experience Marketing

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Credits

  • Creative Director
    Shawn Loo
    BBH
  • Account Management
    Richard Powell
    BBH
  • Creative Director
    Noel Yeo
    BBH
  • Digital Producer
    Amy Wong
    BBH
  • Creative
    Ken Choo
    BBH
  • Creative
    Ngai Arh Chun
    BBH
  • Assistant Producer
    Dillah Zakbah
    BBH
  • Engagement Planner
    Lindsey Cummings
    BBH
  • Executive Creative Director
    Steve Elrick
    BBH
  • Installation Artist & Developer
    David Teo
    BBH
  • Account Management
    Sidharth Tuli
    BBH
  • Creative
    Keith Kwek
    BBH
  • Account Management
    Lesley Anne John
    BBH

About the Mobile & Experience Marketing category

The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

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2012
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