2012 Nominee

Doggelganger

Colenso BBDO
Interactive Advertising
Online Guerilla & Innovation

Credits

  • Creative Director / Digital Creative Director
    Aaron Turk
    Colenso BBDO
  • Senior Account Director
    Karla Fisher
    Colenso BBDO
  • Creative Director / Copywriter
    Levi Slavin
    Colenso BBDO
  • Art Director / Digital Art Director
    Jae Morrison
    Colenso BBDO
  • Group Account Director
    Scott Coldham
    Colenso BBDO
  • Senior Account Manager
    Dave Munn
    Colenso BBDO
  • Post Production (Visual Effects Company)
    Kaleidoscope
  • Agency Producer
    Haydn Thomsen
    Colenso BBDO
  • Digital Developer
    Colin Williams
    Colenso BBDO
  • Digital Developer
    Paul Headington
    Colenso BBDO
  • Sound Design
    Franklin Road
  • Executive Creative Director
    Nick Worthington
    Colenso BBDO

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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Year
2012
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