2012 Honoree

IKEA Talking Pillows

The Monkeys
Interactive Advertising
Online Guerilla & Innovation

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Credits

  • Executive Creative Director
    Justin Drape
    The Monkeys
  • Executive Creative Director
    Scott Nowell
    The Monkeys
  • Digital Creative Director
    Jay Gelardi
    The Monkeys
  • Art Director
    Becky Alperstein
    The Monkeys
  • Copywriter
    Henry Kember
    The Monkeys
  • Senior Content Manager
    Ted Bergeron
    The Monkeys

About the Online Guerilla & Innovation category

Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

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